
One of the great things about the Internet world (that our TV and Radio departments are envious of) is that we can get statistics about our visitors in real time. All of these statistics are anonymous, they don’t contain information such as your address or your name. We can, however, mine some pretty interesting information from the log files that our web servers generate.
It’s a Windows World
I’m sure its no surprise that the majority of our users are browsing the website using a windows machine and Internet explorer. In fact, 75% of hits to CBC.ca were done from users running Windows XP. Similarly, 72% of the hits to CBC.ca were done from Internet Explorer. Take a look at the breakdown for Jan 1st, 2007 to April 1st, 2007:
Visitor By Browser:
| Internet Explorer |
72.22% |
| Mozilla |
17.46% |
| Safari |
4.62% |
| Others |
5.70% |
Visitors By Operating System:
| Windows XP |
76.39% |
| Windows 2000 |
7.97% |
| Machintosh PowerPC |
4.82% |
| Others |
4.15% |
| Macintosh |
2.06% |
| Windows 98 |
2.01% |
| Linux |
0.87% |
| Windows ME |
0.76% |
| Windows 2003 |
0.50% |
| Windows NT |
0.33% |
How We Get This Information
Every time your browser fetches a page from CBC.ca the web server tracks that “hit” in a log file. Here is what an example log entry looks like:
69.17.178.81 - - [24/Aug/2005:21:03:17 -0400] "GET / HTTP/1.1"
200 4532 "http://www.google.com/"
"Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US; rev:1.7.0)
Gecko/20050716 Firefox/1.0.6"
Without going into too much detail, you can see the following information:
- The date and time the request for the page was made
- If the user came to this page from another one.
- The browser version, type, and operating system
- The size of the page the user downloaded
Using the information found in these log entries, we can come up with quite a few types of statistics, such as:
- What country the user is coming from
- What the busiest time of day for CBC.ca is
- What the most popular pages are
- What 3rd party websites are generating the most traffic to us
- If there are any broken links on our site
- What language the user ’s operating system and/or browser supports
How CBC.ca Uses This Information
Understanding who our users are and what type of browsers and operating systems they use is an important part in designing the services that are offered on CBC.ca.
We also use this information to do something we call “dayparting”. If we discover that the majority of the traffic to Business/Money section of the site during the lunch hour, then we may change the way items are displayed in the line-up on the front page. For example, we may promote more “business” related stories.
There’s somthing wrong with the blog today — the full article/comments pages don’t seem to be working. I’ll be working on it today. Bear with me.
Stuart McLean captures third Leacock medal
CBC radio host Stuart McLean has captured his third Stephen Leacock Memorial Medal for Humour for his book Secrets from the Vinyl Cafe. McLean was named the winner at a luncheon Wednesday at the Stephen Leacock Museum in Orillia, Ont. He joins former CBC radio host Arthur Black as a three-time winner. McLean’s other wins were for Home from the Vinyl Cafe and Vinyl Cafe Unplugged. The Leacock award, worth $10,000, was first handed out in 1947. Past winners include Mordecai Richler, W.O. Mitchell, Farley Mowat, Roch Carrier and Will Ferguson.
Toronto Broadcasting Centre awarded ‘Go Green Plus’ certification
The Canadian Broadcasting Centre in Toronto has been awarded ‘Go Green Plus’ certification from the Building Owners and Managers Association (BOMA) of Canada. This unique national certification program recognizes environmental leadership within the commercial real estate industry by measuring each building’s energy use, indoor health and environmental performance, against the best industry operation and management practices. The Broadcasting Centre scored particularly high marks for energy efficiency features (HVAC systems, lighting, boilers, etc.) as part of this evaluation. In qualifying for ‘Go Green Plus’, the Broadcasting Centre becomes the second CBC/Radio-Canada location to achieve this status, and joins Maison Radio-Canada in Montreal (’Go Green Plus’, 2006) and the Vancouver Broadcasting Centre (’Go Green’, 2005) as outstanding examples of CBC/Radio-Canada’s continuing commitment to environmentally responsible building management.
CBC nominated for 2007 Banff World Television Awards
CBC programs have received five nominations for the 2007 Banff World Television
Awards. An additional five programs have been selected for out of competition (hors concours) recognition. The annual Rockie Awards honouring excellence in international television will be handed out during the Banff World Television Festival, June 10 to 13.
For a complete list of the CBC honours, visit this page [only works inside CBC firewall].
The theme to CBC’s Hockey Night in Canada, considered by some Canadians to be Canada’s other official national anthem, is now available on iTunes.