An In-Depth Look at the CBC News Relaunch
A commentator pointed out that The Ryerson Review of Journalism has a fascinating article on the renewal process that changed the face of CBC News. It touches on the Hub, the relaunch of the supper hour newscast, The National and, yes, the issue of Mansbridge standing. Here’s a snippet:
In the months since the October relaunch, The National has in many ways returned to a calmer format. The new set remains, but the stories and nightly lineup have strengthened. The choreography has largely been done away with in favour of the camera focused on Mansbridge standing behind the desk. This can be credited to the show’s leadership under Harrison and Whitten, both of whom Stewart says kept the show functioning during the relaunch. Plus, they have succeeded in breaking away from what Whitten calls the traditional newscast format of intro, item, repeat. The National has been flashy, yes, but it’s also been consistently interesting.
Harrison and Whitten are both sensitive to the impact on the audience, but they also feel the show had to respond to the times if it were to continue. Whitten points to The National’s website and 10-minute downloadable podcast (updated every weekday at 6 p.m. ET before the main broadcast) as examples of the show’s attempts to adapt to the times. “It’s recognizing that, 10 years from now, are people really going to be still sitting waiting for 10 o’clock at night to get the news? And The National is a hugely important brand for CBC, so why have people wait until 10 o’clock at night?” Whitten says. “This was a pretty wide-ranging change in the way we do things. It didn’t really involve the set and whether Peter stood or not. And I think that gets kind of lost in a lot of the hubbub.”
The whole article is available here.
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The cbc is showing SOCCER!!!!! GIVE ME A BREAK! It’S NO WONDER THAT CBC HAS THE LEAST AMOUNT OF VIEWERS OUT OF ANY NETWORK!!
WHO WATCHES THIS CRAP???? WHO WOULD SHOW SOCCER ON TV??????
After over a decade as a reporter and host, Krista Erickson has decided to leave CBC News.
Krista joined CBC in her hometown of Winnipeg in 1999 and worked on a variety of programs including Disclosure, Country Canada, and It’s a Living. She became a reporter in Winnipeg in 2001, again contributing to many programs including The National and Marketplace, and receiving a Gemini nomination for Best Lifestyle/Practical Information segment.
In 2004 Krista became the host of Winnipeg’s supper hours news program.
In 2006 she moved to Ottawa and became a network reporter in our Parliament Hill Bureau, covering politics for The National and cbcnews.ca.
Please join me in wishing Krista well.
Jonathan Whitten
Executive Director of News Content
In answer to the soccer question: Any network with its eye upon the future of our immigration patterns.
One thing that really bothers me about my beloved CBC News is the apparent ‘stardom’ that surrounds Mansbridge. I don’t know whether this is his doing or the corporate boffins, but when a news presenter appears to be more important than the news itself, I switch off… literally.
Mansbridge a “star”? Whatever gave you that idea? He is asolutely NOT a hard-hitting tell-it-the-way it is journalist. He is a B-host on the least watched newscast out of CTV, Global, or CBC.
Dwight Williams says:
In answer to the soccer question: Any network with its eye upon the future of our immigration patterns.
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Who predominantly vote for the Liberals/NDP, but demonstrably and paradoxically do NOT watch the CBC. Who’d a thunk.
Anybody noticing the National seems to be “Petering Out?”
He’s hosting maybe 2 or 3 nights a week max. The only time he lights up at all is for “At Issue”.
Is the end coming?
Mansbridge is simply a big fish in a very small pond.
Will everything still have a Toronto slant to it?