The CBC has hired Johnny Michel to the newly created position of regional director for the British Columbia region, responsible for an integrated approach to all of CBC’s media platforms, effective July 3, 2007. Formerly, there were separate regional directors for radio and television.

A familiar name in the West Coast media world, Michel will report to Radio VP Jane Chalmers and Fred Mattocks, head of regional programming for English Television. His job will be to set the strategic direction and objectives for radio, television and digital platforms, including the news innovation project known as MyCBC.

Before joining CBC, Michel was vice-president of programming and production at Channel M, Vancouver’s multilingual television station, where his contributions ranged from establishing brand and market positioning and developing a competitive programming strategy, to creating over 55 hours a week of local programming, including news.

Michel launched his career in television management in 1990, serving as director of creative services for U-TV (CKVU Television), before assuming the same role for Global Television in western Canada, and eventually BCTV, where he created the highly recognized “TV for BC” brand campaign. The recipient of numerous marketing and programming awards, Michel was promoted to vice-president, production and brand communication for BCTV and CHEK-TV. He also spent two years providing freelance services to a wide variety of media clients, including Corus Communications and stockhouse.com

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	B.C. Interior, Executives, Vancouver