Upload your 30-second advertisement to CBC Television?
Later this week, I’ll be presenting a keynote address to the B.C. Association of Broadcasters called The Future of Broadcasting in a YouTube World. One of the things I ran across in the research was how easy it’s become to put an ad on radio and/or television.
Putting an ad on any Canadian television station is still a somewhat labourious process involving traffic coordinators, account managers, ad agency reps, and so on
In the U.S., though, it can be as simple and point-and-click.
If you’re in television sales, you really owe it to yourself and watch this short video from Google on how their new ad-buying system works.
May 8th, 2008 at 12:01 pm CDT
Hey Tod, any chance us plebs could get an invite to the talk? Or, alternately, if I could take you for lunch or coffee and hear about it first hand?
May 9th, 2008 at 6:21 am CDT
Laborious, but labour.