Later this week, I’ll be presenting a keynote address to the B.C. Association of Broadcasters called The Future of Broadcasting in a YouTube World. One of the things I ran across in the research was how easy it’s become to put an ad on radio and/or television.

Putting an ad on any Canadian television station is still a somewhat labourious process involving traffic coordinators, account managers, ad agency reps, and so on

In the U.S., though, it can be as simple and point-and-click.

If you’re in television sales, you really owe it to yourself and watch this short video from Google on how their new ad-buying system works.

	Email This Post
	Marketing/Promotion