As just about all CBC employees know, for more than a year now the corporation has been working on the development and implementation of “My CBC” - a renewal of local news and a move toward “Web 2.0″ online initiatives.
The test bed for this has been Vancouver, with “myCBCvancouver” - described as
“a strengthened and innovative integrated local news service in Vancouver” designed to create “a more accessible news service that encourages people to interact with the CBC in various ways everyday.”
The project is known internally as the “Vancouver incubator.” It launched this fall, with a significant expansion of local radio and TV news (including new noon and 11pm TV newscasts; local Saturday and Sunday TV newscasts were added last month.) According to a recent update from project manager Joan Andersen, “We’re not done yet, but we’re well over the hump.”
Good thing, too. Because the competition is about to heat up.
According to a source, CTV News is declaring war in the Vancouver market, making it a ratings battleground leading up to the Vancouver 2010 Olympics, to which it holds broadcast rights.
For the past several months, CTV’s news division has been reportedly working on plans to boost their morning programming by combining the Canada AM and CTV Newsnet teams. In the new year, the source says, they are planning to air Canada AM live, nationwide, six hours a day (three hours a day in each time zone and all six hours on CTV Newsnet.)
Johnny Michel, CBC’s regional director for British Columbia, thinks the changes can only benefit B.C. viewers.
“I think this is great news for the viewing public,” he told Inside CBC. “For many, many years, CTV has been serving Western Canada with a three hour tape delayed morning news. Global (at the time BCTV) took advantage of that fact about 10 years ago and established its now dominating local Morning News, however up to now, viewers had no other choice.”
Among the things CTV apparently wants to improve is western coverage - more live programming, more voices from the western provinces, and a greater focus on Vancouver. There will also be a new focus on breaking news.
Michel welcomes the competition, and believes the CBC and CTV initiatives will make the entire market more lively.
“I believe the ultimate winner with any increased competition is the consumer,” he says. “MyCBC was built on the philosophy of putting viewers and consumers first.
“While I agree that the morning timeslot will be extremely competitive, I believe that in today’s environment any news organization needs to be available 24/7, delivering accurate and reliable information in more ways and places and on more platforms that ever before. I know that MyCBC brings us closer than anyone else in the Vancouver market to accomplishing this goal.”
So it looks like the gauntlet that CBC has thrown was picked up.
What do you think of the changes in the Vancouver media landscape? How will the battle for viewers unfold?