CBC radio continued its winning streak with the latest spring 2009 book. Although down slightly from the winter 2009 survey, CBC Radio One’s overall share 19 per cent higher than this time last year.
Of the seven markets surveyed both CBC Radio One stations and their respective morning shows rank either first or second. Both World Report (at 7 a.m.) and As it Happens had an outstanding book, with share increase of more than 30 per cent over this time last year.
Here’s a graph of the CBC Radio One share since last year in Calgary, Edmonton, and Vancouver:

CBC Radio in Vancouver had a particularly good showing, passing CKNW for the market lead. ”This is the highest ranking we’ve had in recent memory, in the last 20 years, and as far as I remember this is the first time we’ve been the top station overall,” said Johnny Michel, managing director of CBC British Columbia told the Vancouver Sun.
Here is Ottawa, Toronto and Winnipeg:

BBM defines share as the estimated total hours tuned to one station as a percentage of total hours tuned to all stations. Of course share only captures people who listen to radio.
CBC Radio 2’s share is about the same as the last survey.
The full survey is available here.
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| CBC Radio 1, CBC Radio 2 | Posted at 4:40 pm (03 Apr 2009) |


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