On Friday, the EAP unveiled a new logo (at right) before an audience of over 100 employees and volunteers in Ottawa. The event featured speeches by a number of CBC/Radio-Canada union leaders and senior managers, including George Smith and Arnold Amber. Here’s what the EAP has to say of the new look:
Dynamic, modern and minimalist, the new logo reinforces the program’s philosophy of mutual assistance. It’s an ideal opportunity to highlight the EAP’s relevance, as issues of employee wellness and engagement take on greater and greater importance in the workplace. The new logo will be publicized to employees through a poster campaign with the slogan “Because sometimes you need a helping hand.”
The EAP is a joint union management program. All CBC/Radio-Canada employees, retirees and their families are eligible for the program’s confidential counselling services.
Why the change? I asked Patrick Gagné, the program’s national administrator.
“We’ve had the same logo for the last 23 years. It hadn’t really changed at all,” Gagné said. “Like everyone else, we’re competing for people’s eyeballs.”
The new logo was designed internally in Montreal by Yannick Blanchet.
“The old one was very static,” Gagné said. “This one is more dynamic. It has more movement.”
[Right: The old EAP logo]
Gagné reminds employees that the EAP can help with almost any problem employees or their families might face, including financial, personal or psychological issues.
“Nothing is too big or too small,” he said.
Employees can access the EAP internally on the intranet.