The CBC’s digital and business development department, essentially the guys responsible for a many of the cool clickity-click projects, a lot of CBC’s online presence, and some of the corporation’s business strategy, is being broken up and split into two units.
The re-organization left Steve Billinger, a key executive during Richard Stursberg’s tenure at the CBC, without a position.
His department will now be split into two units, a revenue unit will fall under to the CBC’s sales and marketing department, while the digital unit will fall under the media operations and technology unit. About 100 staff members are being shifted around as part of the re-organization.
Kirstine Stewart, Interim Executive Vice President of English Services, indicated on the internal employee portal that the move was made to better serve programming objectives. “By consolidating our operations we are better able to react quickly and take advantage of technology changes which benefit all areas of CBC. Digital is not to be viewed as separate; it is in fact central to how we conceive and deliver the best-made programming in Canada,” she said.
The move comes after a similar overhaul was pushed through the CBC’s French services, in which some members of the digital department were assigned to the sales and marketing end of the business. Some insiders think the success of that move prompted the re-organization on the English side of the house.
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| Behind the Scenes, I.T. | Posted at 6:34 am (30 Sep 2010) |



CBC/Radio-Canada is training its Information Technology staff with a simulation game that recreates the Apollo 13 space mission.

















