In an effort to address the “the challenges of the social media universe,” as Esther Enkin, the executive editor of CBC News, put it, CBC News has released new guidelines for all of its journalists.
The new guidelines, officially known as the CBC Journalistic Standards and Practices, was released this afternoon after having been approved by the board of directors.
The document entirely reorganizes the previous edition. It’s now loosely organized around beats, but there are number of sections around the use of social media.
First off, the document states that the CBC won’t give in to the urge of other news organizations and many blogs in posting first, and verify later.
It says “We are consistent in our standards, no matter what the platform, in disseminating information. If we would not put the information on air or on our own website, we would not use social media to report that information.”
Many CBC News staffers will be surprised to learn that these guidelines also apply to their personal use of social media.
In our personal social media activity, we are mindful of our professional association with CBC, and ensure what we do conform to CBC social media and conflict of interest policies.
These new standards are not dramatically different from other employee conduct documents that have been released in the last few years. However given the proliferation of social media, they represent a renewed effort by the corporation to protect the CBC brand when employees are using social media in their personal lives.
Implicit in this effort is the acknowledgement that social media is public and ever-present and that the lines between personal and professional lives are becoming non-existent.
Enkin said that the guidelines are not set in stone. “Our goal is to make this a living document. It is a tool to help our journalists make smart, ethical decisions in situations where there are many shades of grey, and to guide them to carry out the best public-service journalism we can provide,” she said this afternoon.
The new guidelines are available here. What do you think of them?
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| News & Journalism | Posted at 9:26 pm (17 Nov 2010) |























