Kirstine Stewart, who has taken over Richard Stursberg’s duties as vice-president on English CBC on an interim basis, sent out this note to staff this morning:
It’s official, there is no such thing as a ‘quiet time’ in our world, no matter if the summer beckons with promises of vacation and time off, the CBC never really takes a holiday.
As you know, last Friday our President, Hubert T. LaCroix, announced a major change in leadership in English Services with the departure of Richard Stursberg.
I am used to writing these notes in times of celebration and in honour of the many achievements of our great team here at CBC. And although this is a different occasion, I think that it is our progress and those great markers of achievement that are important for us all to focus upon during this period of transition.
The CBC is a collection of remarkable people working in collaboration in every region of the country across each of our centres – from the front-line staff putting shows to air, to our managers, our leaders, and our talent. Together, we deliver the best of Canadian programming.
We are all moving ahead as we do our work for the CBC. Despite media speculation regarding the change that has just happened, Hubert made it clear to me that he supports our programming and is a fan of the shows that we make.
We do our best work when our programming on radio, online and on television, created by the CBC and its partners, reflects and engages Canadians. Our relationship with audiences has been deepening as of late with more people tuning into CBC’s multiple platforms to enjoy our great sports coverage, our in-depth first class news analysis, our challenging documentaries and current affairs and our engaging music and entertainment shows. Hubert has reinforced with me that he does not want that momentum to slow down or risk being lost.
We have an opportunity going forward, to build on the legacy of programming developed both in CBC’s past and in its present, the best of both survive and thrive to combine and give Canadians a broadcaster they can truly relate to, and one that they can absolutely rely upon. And it’s time to seize that opportunity, to prove again and again that Canadians want to see and hear their lives and priorities reflected in the programming CBC gives to them.
As we head into our 75th year, and with Canadian private broadcasters calling for reductions in their commitment to Canadian content, we are alone positioned to take up that mantle. And we will succeed by engaging and entertaining people across the country, whether they argue out loud with Anna Maria Tremonti’s latest guests on The Current, or with Peter Mansbridge and The National’s At Issue panel; whether they cheer on the Leafs, Habs or Canucks, or their favourite hockey player battling to figure skate; whether they laugh with Rick as he shows us the funny side of our Canadian lives, get confounded by Pat and Peter on This is That, or triumph with Erica as she battles through her own life in a way people can all relate; whether they discover new favourite bands with Rich Terfry, or get their 24-hour news fix from CBC News Network, and at the end of their day watch their local news report. We are CBC and we are here to remind Canadians why they are special. And we are here to learn from them and now more than ever we have the chance to listen in as well as we broadcast out.
Here’s to a less eventful rest of your summer. I’m honoured to be in a role currently where I get to work with all of you together as we move the CBC forward. I thank Hubert for the opportunity, his direction and his support. And as he has said – ‘full steam ahead’.
Best,
K
Kirstine Stewart
Interim Executive Vice President
English Services
Since Richard Stursberg, former vice-president of English CBC, left last week there has been a lot of speculation about the circumstances of his exit and what it means for employees, for the CBC, and ultimately for the public.
He sparked a revolution within the corporation. His departure is going to have a huge impact. It’s what everyone was talking about on Friday, and I’m sure it will continue this week.
So what does his departure mean?
Why don’t we sort through a few of digital tea leaves to find out.
First, let’s start at square one. What happened?
Was he pushed or did he jump?
Apparently he was pushed: “The decision was made by Mr. Lacroix,” CBC spokesman Bill Chambers said.
On the cusp of leading the Crown corporation in drafting a new five-year strategic plan, CBC president Hubert Lacroix felt the time was right to “bring in new leadership.”
Ok. So when and how did this happen? The Toronto Star says it happened after: “a meeting in Toronto late Thursday between Stursberg and Lacroix.”
“There were lots of debate, but no fisticuffs, I’m afraid,” CBC vice-president of communication Bill Chambers said of the final tête-à-tête.
So after a late Thursday meeting, that’s it.
So what does it mean?
Most Significant Development at the CBC in Years
It’s obviously a big indication of some competing visions. “I can’t think of a more significant development at the CBC in years,” Lise Lareau, President of the Canadian Media Guild, said on her blog on Friday.
In order to figure what his departure means you’ve got to look at his legacy. Lareau says:
Stursberg took the CBC — our public broadcaster — down a very commercial road. It was his way of dealing with tepid funding and unreliable support from the federal government. Programs were judged as successful only by ratings, not by the value they may contain for public discourse or the public record.
She makes a good point there.
The Tightrope
Stursberg was walking a tightrope.
He was getting less assurance from the government, and he had to shore up the dike.
His tried to replace depreciating public money with ad money. But to get ad money, you need eyeballs, and that’s what he was after, and that’s exactly what he delivered.
The Ottawa Sun crunched the numbers, and during his time the TV ratings went up, way up, gaining 52 per cent.
So Stursberg saw a problem – dwindling tax dollars funding the mother corp – and he sought a solution: more ads, and more expensive ads.
Unfortunately for him, and for the CBC, bringing in more ads doesn’t help much when you have to defend the importance of a cultural institution in a committee room on Parliament Hill.
“Richard Stursburg’s departure came about because his vision for the CBC and the traditional mission of public service became increasingly irreconcilable,” Jeffrey Dvorkin, a former CBC Radio executive said on his blog.
That was, in essence, the sword that Stursberg fell on. He was a victim of his own success.
Does this mean the CBC is going to reverse course now that he’s gone? Are we going back to more arts programming and longer stories on The National?
Mr. President, over to you.