UPDATE: The “starts right now” intro was curtailed in October. The corrected text below reflects change.
Pity Natalie Clancy.

She’s one of CBC TV News’ rising stars — formerly a reporter in the CBC Vancouver newsroom; today, after a stint co-anchoring at CBC Newsworld in Calgary (and before Calgary turned into Toronto), she’s anchoring the late-night Vancouver at 11 newscast. And she does a stellar job at it.
The CBC has been using Vancouver as a kind of testing ground for launching new ways of programming and promoting its newscasts.
Several months back, at the top of the show (after what we in radio call the “billboards” — I have no idea what you TV people call them), the camera would cut back to Natalie, zoom in dramatically in Colbert Report style, and she would deliver the line “Your five-minute B.C. news, weather, and sports starts right now!”
Dear God. (This practice was curtailed back in October.)

It’s not Natalie’s fault, of course. I’m sure she loathed saying it as much as many cringed when they heard it. It was said to be part of the Frank Magid school of programming. Magid developed the Eyewitness News format years ago in the U.S. and has been retained by CBC to consult on our newscasts.
Even David Letterman, years ago, warned Canadians about this “eyewitness news” format in an interview on CBC when Carole Neilson (who would go onto to become CBC/Radio-Canada’s chairperson).
But maybe it’s our best option. If all the other networks and stations are going with this style of “everything is breaking news” breathless urgency, perhaps we need to compete with them? That argument really is at the heart of so many CBC policies these days: Do we:
- Program more American shows and compete thematically with private stations and networks so our ratings go up… we prove we’re being watched by more Canadians…. and thus are more relevant… and thus need more funding; or
- Stick to programming in the school of sober second thought, where our modesty stands out among the clutter… meet (arguably) our responsibility to the Broadcasting Act to reflect Canada and its unique nature… and thus deserve more funding.
Say what you like about the policy choices being made at the top floors of the Death Star. You have to admit the decisions are not as cut-and-dried as some out there would have us believe.
What do you think?
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3 Comments » | See also: News & Journalism, Vancouver |
| Email this | Posted at 12:36 pm (18 Jul 2008) |


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