The Age of Persuasion – Now Available
as a Podcast

Age of Persuasion Available as a Podcast

The Age of Persuasion, a fascinating radio program about the black art of marketing, is finally available as a podcast.

The show, which uses tons of TV and Radio clips from ad campaigns has been struggling to get the legal rights sorted out to podcast for, well, it seems like forever.

The host of the show, Terry O’Reilly, personally made the announcement on the show’s blog, a few days ago.

Since the launch the podcast has been in the number 1 spot on iTunes’ top podcast list.

The show is also beefing up its web site. This season they’re adding lots of visual material to accompany the shows. Last weekend’s post was about green marketing, and with lots of images and YouTube videos, it’s a really fascinating entry.

The show is also celebrating it’s recent launch in the Chicago market. Under a distribution deal with PRI it was picked up by WBEZ in Chicago, the third largest radio market in the U.S.

If you haven’t heard the show before, you need to check it out, in my opinion its one of the best shows CBC Radio has to offer, you can find out more here.

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  Age of Persuasion, Shows Posted at 8:46 pm (10 Jan 2011)



22 Minutes Drawing Big Numbers

Despite having been cut back to half a season, the CBC comedy series 22 minutes is drawing big audiences this fall.

As Bill Brioux, the Canadian Press television critic, said on his blog, last week’s episode drew 925,000 viewers.

Brioux  says this surprising given that the show is not a promotional priority for the corporation. He says the cast has come to describe the show as “the series between two shows CBC promotes.”

“Being backed into a tight corner seems to have emboldened the cast and writers,” Brioux wrote yesterday. With little promotion coming from the corporation, they’ve taken matters into their own hands.

In October they released a video of 80 year-old Gordon Pinsent reading bits of teen-sensation Justin Bieber’s memoir. That video has 60,000 views.

This week they were quick to react to Danny Williams’ resignation and put together another Pinsent bit. They uploaded this clip in advance of tonight’s show:

The show airs tonight (Tuesday) at 8:30.

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  This Hour Has 22 Minutes Posted at 8:21 am (30 Nov 2010)



Some Riveting Journalism on the Williams Case

As the case against Russel Williams unfolded in a Ontario courthouse last week, there was no shortage of horrifying details.

But thinking back to the blanket of media coverage, there was one single piece that really stood out in my mind, and it avoided the graphic details altogether.

It was a live piece of talk-and-tape with David Perry, a professional interrogator, on The National last Wednesday. The piece explained the interrogation techniques that broke Williams and lead to his confession.

The piece also broke format.

In a world where news stories are often two to three minutes long, this piece weighted in at more than 18 minutes.

Some of the single clips alone were five minutes long – unheard of in news.

On top of that the footage was poor, it was from surveillance cameras, no close ups, often you can’t even see Williams’ face.

But not only that, the clips were almost all silence.

In some cases 20 seconds or more of silence hang between the interrogator’s questions and Williams’ answers.

Put that all together and it’s hardly the sort of stuff you usually see on a newscast, yet the team on The National ran with it.

“We didn’t want to overproduce it,” Lara Chatterjee, the producer that put the piece together said. They let the tape speak for itself, without sensationalizing it.

It was a real gamble.

Not only was the piece live to air, but the clips were long, and Chatterjee insisted on not editing them down.

“I went through the entire two hours and forty minutes… and it was awful.” she said. “I sat at my desk with my arms around me… but we had to figure out how to make sense of it.”

She said the tapes, as raw and bare as they were, provided insight into Williams’ character.  She said “we got a look inside a number of things that we don’t normally have access to, the interrogation process, the mindset of a criminal, we tried to make sense of how this whole thing came about.”

The gamble to run with the tapes paid off, the ratings were the highest The National’s seen in months.

“Everyone that worked on that show that night, really took a risk and it really paid off,” Chatterjee said. “We did something really different and we really committed to it.”

It’s a great piece of journalism.

See for yourself. The video of  the first part of the “Interrogation of Col. Williams”, is here. The second part is here.

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  Behind the Scenes, News & Journalism, The National Posted at 9:50 pm (26 Oct 2010)

Rex Murphy Dealing with ‘Minor Medical Issues’

If you’re a fan of Rex Murphy on Cross Country Checkup or The National, you’ll have noticed that he hasn’t been on air for the last couple months.

According to The National’s blog, Murphy is dealing with some “minor medical issues, and he’s decided it’s best to take a break from the studio until the end of the year.”

We wish him the best in his recovery.

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  Cross Country Checkup, The National Posted at 7:27 am (26 Oct 2010)



Gordon Pinsent Reads Justin Bieber’s Memoirs

The headline says it all. Bravo to the 22 Minutes crew.

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  Asides, This Hour Has 22 Minutes Posted at 8:59 pm (21 Oct 2010)



Hockey Night’s Largest Debut Ever

The CBC’s Hockey Night in Canada attracted the largest debut audience in the program’s history last Saturday.

On average 2.3 million viewers tuned in for the first game; either a ‘Battle of Ontario’ match up between Ottawa and Toronto or the Habs taking on Pittsburgh, depending on your location.

The ratings for the first game were up 34 per cent from last year.

The second game, Vancouver against L.A. attracted 1.4 million people, up 26 per cent from last season’s Saturday night broadcast.

Unlike many other big TV events, Hockey Night’s record audience isn’t due to the new measurement system, as the system was already in place for last year’s season debut.

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  Hockey Night in Canada, Sports Posted at 8:59 pm (12 Oct 2010)



Hockey is Going 3D

Hockey Night in Canada will broadcast the first-ever 3D HD hockey games this season. The CBC will broadcast two 3D HD games Montreal versus Toronto on Saturday, December 11, and the Heritage Classic from McMahon Stadium in Calgary on Sunday, February 20, 2011.

The Toronto Sun covered this here, or employees can access the press release on the internal CBC site here.

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  Hockey Night in Canada, Sports Posted at 9:34 pm (29 Sep 2010)



Awesome Wiretap Poster

Kim Fox, the social media guru at the CBC pointed out how much she likes this promotional poster for CBC Radio’s Wiretap. I have to agree, it’s a fantastic poster.

The poster was done by Montreal artist Jack Dylan for a live show in 2009. You can find out more about Jack and his work at his web site. I love how he incorporates the super hero references into his work.

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  Asides, Wiretap Posted at 1:35 pm (17 Sep 2010)



The CBC’s GST

The Hour has been renamed George Stroumboulopoulos Tonight.

Strombo announced the name change last week in a tweet to his followers.

The name change is part of a revamp that sees the show cut back to half an hour, a new set (which looks fantastic btw) and a tweaked format.

“We’re never going to change the core values of the show — in a sense the show is going to be the same,” Stroumboulopoulos told CBC News:

On The Hour, we helped work with what Mike Bullard had done previously, helped build late-night television in Canada — to start that conversation that we could have late-night shows in Canada — but we think the next step is to … evolve it.

The show launches on September 20th.

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  The Hour with George S. Posted at 9:59 pm (07 Sep 2010)



Hockey Night in Canada’s NHL Schedule

It’s almost fall, and our national obsession returns.

The NHL announced the schedule for the HNIC broadcasts today.

All in all the CBC gets 87 regular and pre-season games, including 29 all-Canadian matchups.

The TSN channels have 124 games.

But the CBC gets dibs on a real classic, the Heritage Classic in fact, which hasn’t been played in Canada since 2003 when the Habs faced the Oilers in a freezing rink in Edmonton.

This year the action is in Calgary, and again features the Habs. It should be amazing.

Otherwise the ceeb is ponying up 13 hours of coverage for the 11th Hockey Day in Canada extravaganza including a NHL tripleheader featuring all six Canadian-based teams.

Hockey Night in Canada, now in it’s 58th regular season is considered by wikipedia to be the “world’s oldest sports-related television program still on the air.” So there.

The entire broadcast schedule is after the jump.

[Read more →]

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  Hockey Night in Canada, Sports Posted at 10:52 pm (25 Aug 2010)



CW Drops 18 to Life

The CBC comedy ’18 to Life’, which was picked up last month by the U.S. network CW, has been dropped.

The web site Digital Spy has the story:

The CW has dropped sitcom 18 To Life from its schedule.

The network picked up the Canadian sitcom last month and was expected to air all 12 episodes of the first season.

However, the series debut on August 3 attracted less than a million viewers. Ratings have continued to drop and the CW has now decided to replace the final six episodes with repeats of family drama Life Unexpected.

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  Shows Posted at 3:15 pm (20 Aug 2010)



Steven and Chris Make A Big Debut

The CBC’s Steven and Chris are gearing up for a massive launch in the U.S.

According to the TVNewsCheck site, the show is launching in a bunch of test markets in the States in September:

Steven and Chris will make its U.S. debut in broadcast syndication on Sept. 13, with clearances on stations in 50 markets covering about 40% of the country.

This is according to Ritch Colbert, a principal at Program Partners, the company representing the show in the States.

The CBC in-house production is set to roll out in several U.S. markets including San Franciso, Austin and Hartford.

“It’s a phased rollout,” says Colbert. “The fact that we have 50 markets is a legitimate test to see how the show performs in a variety of competitive situations and environments.”

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  Steven and Chris Posted at 7:05 am (11 Aug 2010)



Champions of Change

The CBC recently launched a campaign, called Champions of Change,  to celebrate Canada’s volunteers. It’s an initiative that aims to award Canada’s most outstanding volunteers. It was launched by Connect with Mark Kelley and Outpost magazine.

I chatted with Mark this afternoon about the initiative, and what attracted him to it.

Mark Kelley: I had a strong attraction to this because I grew up in a house of volunteers and both of my parents were lifelong volunteers and I knew no other life.

My mother, despite the fact that she was raising four kids, was always volunteering. She was incredibly active throughout her life. She never took a paying job, once she was married. But she worked every day of her life as a volunteer.

And my father worked as a volunteer literally till the day he died. He died in the place where he had been volunteering for seven years, which was a palliative care centre.

So I have always been inspired both by my parents and the example that they set.

So when I was approached to discuss this idea of volunteers, for me it was a natural fit.

And I’m also a strong proponent of the idea of volunteering. I volunteer as much as I can in my own life because of what my parents have done, and because of the need that I see all around me.

There are so many organizations desperate for volunteers. And I try to combine my volunteering with my children. So I volunteer to coach teams or volunteer for things in their schools so I don’t have to choose between my kids and volunteering. I wrap them up together.

I think that’s what we have to do as volunteers. We don’t have to look at volunteering as some sort of burden or necessity. It’s actually something you can do where you really explore something that you want to do outside of your professional life.

I think our problem is that all too often we look at volunteering as something that takes away my time. But in fact it can be so enriching to be a volunteer on a sideline that you feel very strongly about.

And it can be an hour a week or an hour a month, you just have to have that feeling that at some point, somebody has to step up and get involved.

How are your kids reacting this project?
Mark Kelley: I’ve talked to them about the importance of volunteering. And I had this experience where one day – I get home at 9:45 every night and I’m tucking my oldest son into bed – and I said: ‘how was your day today?’

He said ‘it was great’
I said: ‘what did you do?’
‘We made sandwiches for the homeless. And took them to Dundas Square.’

And I just about feel off the bed.

Because I didn’t encourage him to get involved. I knew nothing about this until he’d gone out and done it. It’s this volunteer project that they’re having in some Toronto schools.

So I thought in terms of life going full circle, and I love how this was being passed down from my parents to my kids.

And what I really want to do, whether it’s with my own family, but obviously, more importantly throughout the country, is to really put the emphasis on volunteers. Because volunteers traditionally are not people who ever seek the spotlight. Typically they’re just people who go out there to help quietly.

And I want to do two things through this project. First, to say thank you, by shinning a little light on them for the work that they do, and ask nothing in return. And secondly, I want to show that volunteers are us. They’re everyday Canadians. They’re not super-heroes. They’re everyday Canadians who have busy lives, but still find time within those busy lives, to go out there and make a difference.

And what I want to is to demystify the notion that they are super-people and inspire people to do more. The question is not why, but why not.

To learn more about the initiative, or to nominate a Champion of Change, visit the website.

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  Connect Posted at 6:30 pm (08 Jul 2010)



Drawing on Jonathan Goldstein

Ross McAuley, a Toronto photographer, recently uploaded this drawing of Jonathan Goldstein, the multi-tasking host of CBC Radio One’s Wiretap.

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  Wiretap Posted at 6:44 am (10 Jun 2010)



Oil Spill in a Bottle

Mark Kelley returned from the Gulf Coast oil spill recently, and brought back a memento for the Connect newsroom.

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  Connect Posted at 7:42 am (10 May 2010)

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