North/South was always written for daytime: CBC

Earlier this week, I whined commented that I thought North/South should be in the evening.
I wasn’t the only one. Andrew Ryan from the Globe and Mail wrote:
Most people in this country will be at work today, which means no one will notice the arrival of North/South. Consider it a public shame because there is, or was, potential in the Canadian-made series set amid the Halifax construction industry, but nobody’s going to watch it in the midday TV dead zone, and certainly not in the middle of summer.
CBC programming executive Kristine Layfield took issue with the “dead zone” comment and sent in a letter to the editor to yesterday’s Globe:
[North/South] was specifically produced as part of a daytime drama project we initiated several years ago (another is Vancouver-based 49th and Main). Our goal was to bring fresh faces, voices and stories to our daytime programming. There is no dumping ground at the CBC; we value all of our programming time and all of our viewers.
Okay, it was always the plan, fair enough. But I can understand the argument some people are making that if we’re going to put money into a new drama, we should put it into prime time when more people are watching.
Then again, I don’t watch TV in the daytime. Maybe it desperately needs some good content there. What do you think?



















