Many small business seeking to venture into social media marketing go one of two ways – either they try to handle it themselves or they seek out a social media manager to handle it for them. While the first option rarely goes well because of a lack of understanding of digital marketing and the platforms, hiring a proficient social media manager may be out of the financial grasp for many. The middle ground is hiring a social media coach. This person, typically one with social media management experience, will walk you through the steps of managing your own platform, helping you with the initial set up and teaching you along the way.
No one is more passionate about a small business and it’s operations than the owner – it certainly won’t be matched by an outsourced social media manager. So having the opportunity to share that passion and connect directly with your audience will be much more authentic, and your customers will realize this. You get to maintain contact with your audience and move a lot faster when handling customer service matters and spontaneous promotions.
There are also the obvious benefits – money and knowledge. In the short run, some social media coaching programmes (especially intensive training ones) may cost you more than a social media manager’s fee for the equivalent time – but the long-term benefit of being able to effectively manage social media for your business on your own significantly makes up for that initial investment.
When Hiring a Social Media Coach Better Than Hiring a Social Media Manager
If you or your staff can carve out enough time to handle social media (about one hour each day) and you already use social media personally, then hiring a social media coach is most likely better for you. If either of these are an issue for you, then stick with a social media manager.
What to Expect from Social Media Coaching
There are two main types of social media coaching – short-term intensive training or ongoing. Intensive training packages usually lasts about 4-8 weeks and are great for multiple learners. The coach usually prepares a non-customized training program and then provides examples or recommends strategies for your specific business verbally. If you’re already knowledgeable on marketing tactics and just need to understand social media platforms, this might work. They will give you easy and yet effective strategy. One of those is to buy Instagram followers cheap at the lowest price ever & high quality.
Ongoing packages typically offer one-on-one meetings throughout each month at a monthly fee. This fee tends to be lower than the cost of hiring a manager. If you need a bit more hand-holding, and possibly troubleshooting from time to time, this would be the better option. Expect to have set check-in periods with your coach where you talk about what you’ve done, the results you’ve gotten and they answer your questions about what’s best for your business. Initially, they will help with setting up and optimizing your profiles. You can probably expect some homework too!