This morning, the CRTC renewed the digital radio licences of the CBC and other broadcasters.
Whew! That’s a relief. I was losing sleep over those eight listeners who actually own digital radio receivers.
Digital radio, technically speaking, is considered superior in quality and reception. It exists on a separate frequency band (unlike the amusing but doomed “AM stereo” experiments from years back) and so you need special DAB (digital audio broadcasting) receivers to pick it up.
But good luck finding a receiver. Radio Sha…er, The Source… stopped selling them a couple of years ago. No buyers.
The Benefits Aren’t Compelling
Really, who could blame us consumers. There’s very little compelling reason to switch over to digital radio. The two reasons most industry enthusiasts point to for the DAB side:
- You can stream data along with the audio. This lets you show the song name, etc.
- The audio quality is better.
But nothing is ever as simple as that. In reality:
- Data: There’s very little value-add for the listener. Sure, I can see the name of the song playing on the DAB receiver’s screen. Or I can wait until the DJ tells me the song name. Private radio got excited because they could, in theory, send driving directions to advertisers’ stores, or display an advertiser’s phone number during their ad. Big deal.
- Quality: It’s not as good as they say. Yes, provided you’re in clear reception, it sounds amazing. But step behind a tall building or drive into a valley and you get the usual digital muddiness as the receiver struggles to figure out how to play decent quality with fewer compressed packets.
So really, why would I shell out for a digital radio receiver to listen to CBC Radio One, when I can pick it up just fine on my existing radios.
What We Should Do
Giving airtime to upcoming Canadian musicians is partly our mandate. While we do that through CBC Radio 3’s Sirius channel, satellite radio requires a monthly subscription, whereas DAB does not.
We should use our digital radio transmitters to broadcast CBC Radio 3. The R3 folks have proven themselves to be highly adaptive (dare I say — “flexible”?) and have an excellent track record at using early-stage technologies.
What do you think?