Despite the growth of handheld video devices and TV shows on the internet, people still spend more than 9 out of 10 hours watching TV the old-fashioned way, on regular sets.
According to a survey from CBC’s research department, people spent 97 per cent of their time watching programming on regular TV sets, or with PVR’s, DVD’s or video on demand. Only two per cent of the total watching time was committed to watching television online.
The results seem to indicate that although Canadians spend a lot of time surfing online, they are not yet spending much of that time watching television shows. The average Anglophone Canadian now spends just shy of 14 hours a week online, compared to 15 hours a week watching TV.
Of the video content that is being watched online, amateur video is still the most popular, but it’s not growing in popularity. On the flip side watching professionally produced television online is growing quickly. More than one quarter of Anglophone internet users said spent time watching online TV in the last month, an increase of 50% since last year.
And what are they watching? News. Of all the types of online TV content, news clips or newscasts are the most popular by a mile – 73 per cent of respondents said they had watched news clips or shows in the last month, sports came in a distant second at 46 per cent.
The survey results are based on 6,000 telephone interviews with Anglophone adults residing in all regions of Canada. The interviews were conducted from October 20, 2008 to December 21, 2008 and are considered accurate within plus or minus 1.3 percentage points 19 times out of 20. For more information on the survery contact the CBC/Radio-Canada Research and Strategic Analysis department.
|
|
15 Comments » | Email This Post |
| Integration, Interactive TV, Programming | Posted at 12:21 pm (30 Apr 2009) |



The CBC’s Toronto broadcast centre will host an interesting panel Wednesday on the future of news. It’ll explore how technology — such as citizen journalism and Web 2.0 tools — can be used by the media to provide greater public service to citizens and communities.
People who watch CBC Newsworld on certain Bell Expressvu satellite receivers have a new option: The ability to scroll through headlines on-demand. The service, CBC News Plus, lets viewers get more detail on specific news and sports stories from a list of the latest headlines while watching the regular broadcast at the same time.
















