CBC Radio achieves record ratings
CBC Radio One and CBC Radio Two together captured record spring share of 13.3%.
- Radio One now reaches nearly 3.2 million Canadians
- Radio Two reaches 1.1 million listeners (consistent with past spring reach levels)
Radio One gained over 50,000 new listeners versus a year ago and now reaches 3.2 million people while Radio 2 reached 1.1 million listeners overall, which is consistent with past spring reach levels.
CBC Radio’s excellent performance extends to the regions as well with Calgary, Vancouver and Victoria breaking their own records.
- Calgary is now ranked #1 overall with at 9.8 % share up from its 7.3% share captured a year ago. The morning show, which continues to show significant improvement, is also ranked #1 with an impressive 14.6 % share, up four share points from S1 2007.
- Vancouver’s overall ratings jumped two full share points to a 10.7% share and maintained its #2 ranking in that market. The morning show maintained its #1 ranking and also saw a year-to-year share jump from 13.8 to 15.4%. In the noon period the station achieved a 7.8% share…its highest this decade.
- Victoria continues phenomenal growth reaching an 11.7% share overall… up nearly 3 share points from last spring. The morning show ranks #1 with a 17.1 % share… up close to 7 share points from a year ago. In the afternoon drive period, Victoria has nearly doubled its share.
CBC Radio now has 13 of 18 morning shows ranked in the top three in their markets and seven are #1 including the key markets of Toronto, Vancouver, Calgary and Ottawa.
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Congratulations. Unfortunately to achieve this, the style of Vancouver’s morning show has become more sensational. I don’t need to hear people crying as I have my breakfast.
Glad to see that adding the FM transmission has had an impact in Calgary. I never found the AM signal unreliable but I know many who did and have started listening again since the FM started. (Money well spent)
Too bad. Having CBC 2 opens up introductions to new classical music, including Canadian content. (unlike “the other station” that plays all too familiar classical music, including excerpts from the Nutcracker Suite in the middle of Summer…)
The same way automobiles have started to look the same, our radio stations will start to sound alike. Culture eroding. Again, too bad.
This is nothing more than a CBC press release. No critical thought applied, and no perspective.
Meaningless statistics.
Congratulations to all. CBC Radio is the quality choice, but… Radio One, at least in Vancouver, has become slightly more commercial sounding with its loop of traffic, news, sports and weather. There seems to be slightly less time for insight and depth, but then again, maybe that isn’t what we need during the morning and afternoon rush. But depth and insight seldom seems to develop at all on Radio One throughout the day (except for Ideas and sometimes The Current). Still, inspite of my efforts to break away from Rick Cluff and the Morning Edition, and attempt to wake up and have breakfast with Radio 2, I keep going back to Rick and the gang. They are a big part of my morning. I don’t know what I will do when Rick retires. But maybe by then I will have reduced my dependence and adopted Radio 2. It certainly won’t be commercial radio in Vancouver, which, apart from the CBC, must be the most boring market in the country. Good golly, the public is not served by the private broadcasters in Metro Vancouver, apart from possibly the sports channel: Team 1040 – at least they are local, entertaining and topical.
Fantastic news. Rarely do we see ratings reflect quality in our lives, but CBC Radio’s continued ascent over the last decade gives me satisfaction.
It’ll be interesting to see which direction Radio 2′s ratings go with the upcoming changes (that I do support!)
I just have a real problem figuring out how those ratings are measured. The people I know support the CBC Orchestra (and plan to attend the Demonstration at the Chan), have appreciated a “Broadly-defined” approach to the best in classical, and a chance to switch back-and-forth between AM and FM when things get boring and repetative (a problem with much electronic music, to my ear at least).
By the way, do your AM and FM programmers speak to one another? I always hope they provide counterpoint programs. For example, I just finishes applauding the comments of Russell Smith on my AM radio, then, having heard enough “talk” switched to FM classical. Sometimes I miss out on the good programs that overlap on both at the same time. Can’t get podcasts, or decent FM, on Gambier Island. What can I do? Well, I HAVE bought CBC cds…
I like the Toronto morning show, it works well, and has for a number of years. There’s something for everyone, a nice balance – morning traffic news etc., plus interviews and issues. They discuss things I think any average adult might need to know for the start of the day. A lot of the music choices have me scratching my head though.
Rick Cluff, if the video posted on Inside is any indication, won’t live much longer. After the heart attack and bypass he said that he was losing weight, but that’s a 50 inch waist in the video at least. We have Andy Barrie in Toronto battling Parkinson’s which will affect his voice as well as his console operation. Do other CBC hosts find a a lot of disabling illnesses when they become hosts?
I think that the traffic persons in both cities are treated as token shils, and the hires are surprisingly dumb–in order to compare to the elderly host? Do they make a pairing: Older host, younger female, teenybopper, representative non-white alternative commentator?
As for CBC Vancouver ratings, look at the Full Coverage numbers! They are amazing compared to any private station in the market. Same in the TO market which is much bigger. More people listen to CBC station in market part of the day, compared to any private stations partials.
However, when People Meters come in next year, the real truth will come to the fore, and not these paper diary wishes and lies. Are they still paying $2?
It’s a wonder the Radio 2 ratings are even consistent since the gutting of classical music has begun. I know my active listening is down since the content has begun to swing. It’s like the frog in the warming kettle. We won’t know what’s hit us until it is too late. Better get out and protest the changes because the people at the very top aren’t listening. LISTEN UP!
My turning off Radio 2 again today shows that these ratings are going to go to 0% soon. After some wonderful Sibelius on Here’s to You and some fine music on Studio Sparks a female starts to sing ‘Early one morning’… or something like that, but I am very sorry she is not in the same league. She may be famous but the name was unknown to me and her type of singing, however highly praised by the host Ericc Friesen, is not what I want to hear. This “switching-off” has happened so many times in the past few months I guess I will have to get Sirius Sat radio 2 soon
I for one have been listening more to CBC 2 lately, specifically because I have to stock up on all the good music I can get. After Labour Day, it’ll all be over. Maybe this is why the ratings are up…