Facebook and Yahoo Attract TV Viewers for Big Events
Facebook and Yahoo are attracting TV viewers during big events, like the Super Bowl. People may be going online during the TV shows to talk about what they’re watching. A sort of crowd-sourced colour commentary.
The phenomenon has been attributed to higher ratings for several large television events, most recently the Oscars.
The media research company, Nielsen, says about 10 per cent of TV viewers also go online during these events. Most of that traffic ends up at Facebook, Yahoo or Google sites.
Of those three big sites, people stayed the longest on Yahoo. The viewers that visited that site while watching the Super Bowl spend over an hour there on average. That’s a very long time on a single web site. To compare, visitors to Facebook averaged almost 20 minutes, with most other sites getting traffic for a few minutes.
There’s more info on the Nielsen blog, here.
|
Email This Post |
| Programming |
I’m assuming that they are not counting people connected to social sites via mobile applications. For example, there seemed to be a lot of people using twitter during the Oscars, and we all know twitter is best used via third party applications not the web.