Audio of the “Hacking the Mothercorp” session
About 60 people showed up for the standing-room only session to give advice to the CBC on what it should do to move into social media, web 2.0 technologies, and just become a better public broadcaster overall. You can download or listen to the audio of the session here.
Photo by Megan Cole
1. first person wants lots of relevant external links to all news stories.
2. 2nd person couldn’t find a radio program (news?) story on the web.
(It may have been a radio news story that wasn’t written for CBC.ca,
in any case it was a problem for that person. jmcq)
Angus Pratt? says he knew the show it was on, but couldn’t find the story.
Says we don’t have a usable interface for the description of the programming.
3. Scott Wilson – wants open source, open protocols, free software, no REAL MEDIA PLAYER.
Wants it all accessible, OGG and VLC?
also wants localization as in DIGG – geographic region.
Digg engine, user rating.
4. Lloyd Budd – what does “For Personal Use Only” mean on our website?
5. Carol Sel? enable public to communicate on a really deep level – says not dependent on ad revenue,
would be tremendous to enable deep interactivity, using localized concept.
People could produce whatever they feel like in a localized environment, hyper local activity.
6. Richard Erickson – Wants Little Mosque and other shows to be legally downloadable at good quality.
Also wants HNIC highlights this way.
Also wants the theme from The Current and wants to see Anna-Maria dancing to it.
7. David Drucker – wants west coast time zone stream of Radio 2.
8. Boris Mann – wants full text RSS feeds not just headlines/links.
Wants free (not for profit) access to audio and video for other uses,
wants access to unused original footage.
Hates REAL MEDIA PLAYER.
Wants hyper local participative CBC supported web sites.
9. Tod asks re $ – how to add new platforms with no new funding.
To what extent would you be willing to pay to time shift content, access to…
response off mic – someone says wrap in ads, mentions CBS
TOD: CBC Radio has no ads, not everyone wants ads.
10. unknown male – CBC is not a CDN brand, it’s a global brand, so monetize it, go for it.
11. TOD: How many would pay 99 cents/month to get unlimited podcasts – most would.
How many would pay $5/month, only 1 or 2 would.
How many would listen to short sponsorship message of 10 to 20 seconds – all but 2 or 3 say ok.
12. What about DRM – everyone says NO would not pay anything if DRM involved.
(Digital Rights Management – meaning no share, no play on other devices.)
13. Woman – can’t find stuff other than text on the web site.
Wants master index of all segments of all shows on the web.
Would pay $1 for an episode or 25 cents for a segment of a radio show (download?).
Was trying to find a bit from The Hour, but says no real archive.
(not everything is posted/jmcq)
14. Nicole McGill – mourning the demise of ZeD and Radio 3. (that’s what she said.)
Wants it to continue – plurality of voices, like to see that space on CBC.ca in some way.
Mentions NFB citizen shift – wants citizen journalists.
Goes to CBC.ca for Cdn news – disappointed that Arts news headlines mention Brittany meltdown,
wants Cdn arts news only.
Likes interactivity in the Arts section, wants more collaborative spaces, artists could contribute,
doesn’t know how it would be funded.
Mentions France digitizing archives for a fee. Thinks its archives.fr – buy a clip for a buck.
Wants Intelligence On Demand.
laughter and unheard comments
15. woman – says she’s a producer from Intelligence – says currently in production on another cross-platform production, can’t say anything else.
16. Luke Foss – wants to engage and co-create – every show would have a wiki and a page for every episode. People can tag that, upcoming ideas would be submitted, people can suggest content or ideas to help make the shows better and more interesting. Leverage all the talent outside the Corp.
Tod: Q re Protect against vandalism – Luke says trust everything at the beginning, then pull back if nec.
Use fans to help.
Says The Hour could use more writers, partly produce outside the CBC, then CBC could polish.
17. Ian King “Hello you annex dwelling Volvo driving latte sipping effete wankers.”
Does not want CBC to be anything like DIGG, doesn’t want to degenerate into slash dot.
Doesn’t want info to be overwhelmed with comments, flame wars and ongoing circular discussions.
18 – male – lots of licensing issues re entertainment, drama, BUT it would be great if the default with public affairs programming is if it could be licensed for re-mix and non-commercial re-use.
Also wants raw feeds of interviews, audio production could be the same thing as CSS,
separate presentation – allow anyone to re-mix and re-use,
become more a of a news provider as well as produce programming.
19. Chris Muir or Hewer? wants to encourage use of amateurs, there is wisdom in the crowd, find balance between authoritative view and great ideas that can bubble up from anywhere.
Look to what others have done, mentions BBC report and how they don’t have the people to execute on it.
Problem is media literacy, lets educate the public in how to produce, consume and contribute.
20. unknown male – maybe Ian King – easier to educate producers than consumers.
There is wisdom in crowds but not of crowds – have to find the smart person in the crowd.
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Tod, thanks for sharing the recording with us. The session is mostly insightful and I will take the good together with the bad (and annoying) bits. (smile) Here are my 2 cents.
* I don’t mind seeing PBS-like sponsorship ad around internet content (if CBC needs to find money for them).
* With the internet, I would love to see (probably, again, sponsorship supported) the full-length interview of people when the news or TV-shows can only broadcast small portions of the interviews because of TV time limit.
Feedback feedback
Tod, is there any way to have “the executives” give their thoughts on our session? Perhaps you could relay their messages to us, or *gasp*, have them blog their thoughts back at the community.
Cheers,
Luke
Tod – thanks for putting this discussion online. Just wanted to respond to two points (as someone on the “inside”, but obviously not speaking for the Corp.):
* One of the major reasons the Ogg Vorbis streaming hasn’t been expanded is due to the bandwidth issues it would introduce. We use the Akamai content delivery network for offloading most of the bandwidth burden of Windows Media and RealAudio streaming, but Akamai does not support Ogg. We’d have to bear that bandwidth burden ourselves and so far we’ve determined the costs would be prohibitive.
* In the near future, we will be expanding streaming of Radio Two to cover the west coast as well.
I also wanted to say that I really appreciated listening to all the comments from bloggers who are truly enthusiastic about the CBC!
I look to cbc.ca for canadian news and its original programming. (AND THIS BLOG. LOVE THIS BLOG!)
The information can be both pushed or pulled to me but should be available in an archives as well. CBC is already doing this quite well.
What I need is access to more original programing online. For a fee? Sure. I would pay for it.
I don’t have a tv these days (my decision re: cable crap) so I’m limited to the news clips or Rick Mercer’s clips available online. There have been some interesting documentaries that I’ve missed on Newsworld!!
I’d like to see an expanded podcast/vodcast roster, even if it requires a small monthly subscription fee. Like Luke (above), I’d enjoy an interactive blog with one or more CBC executives with whom we could share insights, comments, etc.
For those of you looking for a blog by one of the CBC execs, you may want to check out Letters from the Editor in Chief.
http://www.cbc.ca/news/about/burman/letters/
–Alan
Tod, Thanks for putting the audio session in words for ease of reference.
Alan, Thanks for the link to Tony Burman. I’ve started reading him now. Plus I can and will stop saying there is no blogging by CBC exec. Of course, it will be nice if Tony can blog more. I personally like the blog by Richard Sambrook, Director of BBC Global News. http://sambrook.typepad.com/sacredfacts/
I think Richard is quite insightful and worth reading.
Cheers,
Kempton
Hey there.
. I’m curious to see what will happen.
Stumbled on your site today, and really enjoyed the town-hall style chat. Most of my impressions of it are posted to my blog, but in short, it was really encouraging to hear people sharing some of the same concerns about the Corp getting up to date with the web 2.0 media environment, and hopefully trying to find ways to do it without it turning into a forum for flame wars and other things that won’t make Peter Gzowski spin in his grave
And I completely agree with Mr. Drucker about the West Coast stream for Radio Two!
Anyways. Linking you on my blog. Keep up the good work.
Oops. I meant Christopher. Butterfingers.
thanks for the transcription. couple comments from the transcript.
i wanted to point out that the hour’s site allows diggs. in fact i just finished building the code and button today. if you go to a video page, say this story we did on maid cafes – http://www.cbc.ca/thehour/video.php?id=1305, you’ll see a few tools below the story description one of them is a digg button.
also someone brought up archives, there’s a couple ways to browse The Hour’s archives, one is to browse by category, like say Canadian news – http://www.cbc.ca/thehour/canada.php, that’ll bring up a bunch of Canadian stories. the other is do search it in the search bar below the menu.
I just wanted to thank everyone at Northern Voice who participated, because I just listened to the audio and truly enjoyed it.
The comments reminded me of a CBC Vancouver produced project that I really enjoyed before the trial phase was up, CBC Home Delivery. At the time, I was living in NYC and I was really missing all of the CBC content. The concept was simple; you subscribed and loaded a basic aggregator on your computer (sounds like RSS before Adam CUrry and others invented it) and once a week you got a media-rich (video, audio, and text) themeatic overview of 5-7 key canadian and international stories of the week. The real strength of this service was that they compiled content from multiple forms of content into a read-able and sexy digest for people like me in NYC who counldn’t get all the CBC content of the airwaves.
Well, when it was up, I wrote producers at CBC Vancouver 3 or 4 letters of support literally begging them to bring it back — anyways, it was a great concept in 2003 and would be a great idea for Web 2.0 rich 2007.