Half a Million Acts of Green
Yesterday the CBC’s One Million Acts of Green campaign reached a major milestone, half a million Acts of Green.
The campaign is one of several innovative CBC campaigns being developed by the CBC in unison with corporate sponsors as advertisers become increasingly interested in non-traditional campaigns. The One Million Acts of Green campaign was developed as part of a partnership with Cisco.
Several other include the Campbell’s Chunky – Football Meets Food campaign, which won Paul Abrams, who works in marketing and sales, a Marketing Magazine Gold Medal Award for media innovation; as well as the Hockey Night Mashup and the Kraft Hockeyville competition.
Now in the interests of full disclosure I should mention that I work on the One Million Acts of Green campaign. The objective is to ask Canadians to commit one million environmental acts between now and July 2009. The campaign is well ahead schedule, having reached the half million mark in less than two months. It is one of the largest campaigns the CBC has ever done outside of hockey properties.
“What makes the non-traditional revenue so important is that the possibilities are endless and we are only held back by our imaginations and our ability to prove to advertisers that it will provide them an opportunity to be seen, in a place, or space, that their competitors are not,” Abrams said.
What do you think of these sorts of non-traditional campaigns?
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I’m more than a little uncomfortable of the framing of such things as, first and foremost, a platform for advertisers to deliver marketing messages in a non-traditional way. I mean – are these “campaigns” being created to market products, or are they being created in order to deliver innovative perspectives to Canadians?
Well Julian, in this case, which is all I can speak for, it was a bit of both. The CBC was interested in doing and environmental campaign and Cisco had an a similar concept.
However I didn’t want to frame these campaigns as platforms for advertising, but more as innovative extension to TV or radio programs – or even in some case stand-alone campaigns.
i compost at my small cabin.
Unfortunately we are also in a day when marketing dollars help pay the way for these additional platforms to exist. Providing marketers an opportunity to convey their advertising message, affords media companies the ability to deliver content to users that they might not normally get. As you can see Julian, there are two sides to the argument…
I have a washer, dryer, furnace, fridge, stove, microwave that are all high efficiency appliances all my lamps now have CFL bulbs.
I added 12 mirrors throughout my house which has a number of windows that get a lot of light each mirror has a rubber mini puck to angle the mirror’s light to another mirror in the house which allows us if were home to go through an entire day with no light on with little exception summer or winter.
The chandelier that I installed in the dining roomhas all 6 CFL bulbs. My three exterior lights are now all CFL. 2 of my 3 bathrooms all have CFLs. My garage has all its lights as CFLs and the doors are now insulated saving on heating costs.
My windows which amount 38 all have curtains that contain a foam that insulates from cold or heat from the sun that I can open from the bottom or the top allow light to get into the house while not loosing too much of the homes temperature.
I sold my 6 cylinder 2004 domestic for an Ontario built Honda Civic which has cut my fuel useage by 40%.
I purchased 35 cloth bags from Fortinos and I use those each time I go grcery shopping and I get PC points.
On my vehicle I check the pressure once a month in the summer and 2 times a month in the winter. I fill the tires with Nitrogen as that gives me even better fuel economy.
I do my own oil changes and I use the spent oil to lubricate all the hinges on the car and the garage doors house hold doors and I make a spray from the spent oil to spray on the undercarriage of my vehicle acting as a rust inhibator.
I have 3 kids a dog, a bunny and a parrot as a houshold we produce less than 1 bag of garbage a week.
I also compost considerably as my roses thrive on banana peels and my pansies get all my spent coffee grinds and cut vegetable stems etc.
I insulated all the cold and hot water pipes with pipe insulation.
I installed a programmable thermostat and programmed to drop to 17.5 in the middle of the night and to 18.4 during the day and from dinner to 12 it goes up to 20 it has saved us a little fortune by programming the heat my Parrot has a think blanket wrapped around the more than half his cage.
I insuated 20% of my heating duct work and will try to complete in the next 18 months
I hope to insulate all the electrical boxes with a foam slip, I also will be insulating the basement ceiling and placing a vapour barrier their so that I have a warmer first floor and basement as well the noise from the basement stays their.
I also hope to to convert my vehicle to 100% ethanol compatible..It is my hope that we begin to produce ethanol from grass as the Germans do.
I also hope to add Solar Panels around my Porch and within 24 month I want to add a wind mill to the peek of the house.
My family is just doint their bit but when I look around my suburban neighbourhood I am astonished to all the stuff people throw out because they are just bored with it and the amount of household garbage.
Imagine if we all did more or less what I’m doing and some even doing more, I can guarantee you that Canadians would not be ranked as they are today as the most garbage producing nation per capita.
I hope we stop our addiction to oil and look to alternative fuels through govenment incentives to change convert whatever it takes because at this pace we are going to be so far behind the world in the next 10 years we will eventually become a third world country.
I have more than a hundred acts of green going on and I keep on finding new projects to go green and despite having voted for Harper the last time and the time before that I now I have come to the conclusion he is completely a puppet of the oil industry and small town Canada which is so red neckish for my tast I will no longer vote conservative I just can’t stomach them.