Comments on: Happy Gilmore Outdraws MMVA’s

By: Damian

Damian — Fri, 26 Jun 2009 13:41:41 +0000

The kids aren’t watching TV. That’s what these numbers tell me. I don’t think it’s anything to be proud of: beating a youth oriented show with an American movie rerun, aimed at an older market. Let’s get smarter around here about how we target audiences and who we target. Maybe start with a younger host for the Hour and develop youth content, starring actual youths.

By: Paul Mcgrath

Paul Mcgrath — Thu, 25 Jun 2009 03:58:40 +0000

maybe the answer is that even with all the stars, the MMVA’s still drew less than TSN, a specialty channel, and their coverage of the rain delayed U.S. open.

you’re right there’s some irony in the MuchMusic doing video awards. but there’s also irony in the CBC dusting off the Happy Gilmore tape for another airing.

By: Jason Paris

Jason Paris — Wed, 24 Jun 2009 14:37:00 +0000

If the MMVA’s were simulcast on CTV this thing would have easily got a million viewers. Not sure why it wasn’t.

I do also think though that there’s probably a case to be made that you can star-stud it all you want, but perhaps people are demanding something more these days. I also find it odd that MuchMusic still has a “video awards show” when they rarely play music videos anyway.

By: TheScore.com Blog - The Score

TheScore.com Blog - The Score — Wed, 24 Jun 2009 06:06:11 +0000

[...] TV audience numbers for last weekend’s Much Music Video Awards was about a quarter of the size of what was being shown on the CBC: 15,798th repeat of Happy [...]

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Lacy — Tue, 23 Jun 2009 22:29:54 +0000

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By: Meg

Meg — Tue, 23 Jun 2009 17:52:47 +0000

Literally, the only enjoyable content on the whole station is Video on Trial (which is usually fantastic, with some hit or miss moments), or So You Think You Can Dance, which is a Fox Network rebroadcast.

I watched MM all the time when I was younger and they played videos. But they’ve gone the way of MTV — without any of MTV’s content savvy in the transition.

By: Kev

Kev — Tue, 23 Jun 2009 14:25:12 +0000

It probably has more to say about the dismal state of pop music. I never thought that when I got old I’d be complaining that the stuff the kids are listening to isn’t loud or new, but here we are.

By: Duckboy

Duckboy — Tue, 23 Jun 2009 14:16:29 +0000

OK so we’re happy about a US content, I would say programming or film but Richard Stursberg says we supply content, beating a Canadian awards show on a cable channel?