Pimp the CBC intranet’s name. Please.
CBC’s communications folks are revamping the CBC’s intranet after learning from a survey of 1,900 employees that the current site is “not considered a go-to destination.”
So they plan to add a whack of stuff, including “a tool that will help you manage day-to-day stuff: tasks, careers, well-being, etc.” Wow. That’s quite the goal. A team of personal concierges at our beck and call? Well, maybe not. But the new intranet will allow for personalization, private team spaces to share information, documents and files, and — Allah be praised — a solution to mass-distributed e-mail overload.
But they still desperately need one thing: A name. No, scratch that — a good name. Left to their own devices, CBC people tend to go with super-creative names like “Employee Portal” or “CBC Research and Planning” (I’ll let you figure the acronym out yourself.) The new intranet name has to work equally well in English and French. If you’ve got any ideas that you’d like to suggest, send them to Kevin Payan (in Groupwise) by next Friday.
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How about the Official CBC Whassup!!?? page… that has a good ring to it.
how about “Intranot”
I kind of like calling it what it is: “CBC Intranet.” I mean, really — do we need to rebrand something so we can market it to ourselves? It’s a great site. I use it all the time for various internal stuff. It ain’t broke. Don’t fix it.
I’ve always preferred the French version of “web surfer”: internaut. But Intranaut is a bit tortured.