Marsha Lederman to become new co-host of Freestyle
CBC Radio’s national arts reporter, Marsha Lederman, is Freestyle’s new co-host. Lederman replaces Kelly Ryan, who will return to her previous role in CBC Radio news.
Lederman has read news on the CBC Toronto morning show, hosted Ontario’s morning show and ran the radio newsroom in Vancouver. Before joining the CBC, Marsha worked in private radio – ultimately hosting her own talk show in Toronto.
Lederman is also a freelance writer and has been published in the Globe and Mail, the Toronto Star and the National Post, among other publications. She is a graduate of both Ryerson University and York University.
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Lifestyle is an example of CBC radio dumbing down with bland banter, cute factoids and latest lists acquired from the internet. This sort of CBC-lite programming belongs to commercial radio, not a public broadcaster. Give us less Lifestyle and more Age of Persuasion from Terry O’Reilly.
Amen to that, Gifted Typist!
Whatever happened to MY CBC? Dumbing down to reach the young’uns? My 20-some year-olds love Anna Maria Tremonti, the afore-mentioned Terry O’Reilly, Cross Country Check up with Rex, Ideas, etc., etc. Why is the CBC so scared of intelligent programming all of a sudden? It’s an insult to the pre-Boomers. However, I’m not sad to see Kelly go. I never felt that she was a good match to this show and she spent more time sniping at Cameron about hearing about issues before he did. We get it Kelly, you’re a journalist and very competitive about hearing news first. However, I think she is very talented and that talent was wasted on such a stupid show. Anyone can pull lists off the Internet but is it NEWS? What’s the context. Rant over.
I agree with GT & IJ. We have so many media outlets catering to the LCD (math not PC) of lowbrow consumer taste. Not to be snobbish, but I want someone who will challenge me and my perceptions of the world. I loved Bill Buckley of Firing Line. I enjoyed Bill Maher & Politically Incorrect. Charlie Rose is OK. Avi Lewis is great. Make me think. If I can’t explain why I disagree with you, at least to myself, then I disagree with you simply because I’ve never thought about your experience or mine.
PS I’m a BlueNoser, and recall Kelly Ryan from the local morning show Information Morning. I loved Kelly Ryan, because she was opinionated, and “willing” to let that shine through. There’s a weekly quiz on IM where the two hosts compete against each other regarding oddities in the news. I’m sure Don Connolly dressed in full protective combat gear for those match-ups because Kelly was so competitive.
I live in Halifax where CBC is actually one of the leading radio stations. A month ago I heard a local CBC reporter say “irregardless”. Saturday I heard a “contestant” on an alleged game show demonstrate that she does not know the difference between Indira Gandhi and Mahatma Gandhi (and yes, it was her, not her ‘character’).
Why can’t the people making programming decisions for CBC understand that intelligent radio is something that most people grow into, and that by trying to be “hip” for the 20-somethings, you will alienate your mature audience and your intelligent younger audience, without acquiring the loyalty of those who are looking for the latest great alternative noise-makers.
Everyone is trying to hard to earn the loyalty of an audience that continually proves they are not loyal to any brand: radio station, TV set, clothing line, automobile. They consume everything as a commodity. When they get older, they will be looking for true quality and I fear that CBC will no longer be providing it.
Get your heads out of Queen Street West for a few minutes and look at the entire country (yes, I know more shows are being produced in Vancouver, the ascending navel-gazing capital of Media Canada, but the decisions are still decidedly tinged by Toronto, the capital of Hipper Canada). There’s a different view out here.
EP