CBC to launch first of regional lifestyle shows January 15
CBC Television will launch a series of local daytime lifestyle programs, starting with Living in Toronto on January 15.
The regional shows will profile the cities’ neighbourhoods, highlight people who are “making a difference in the community” and offer tips on the best things to see and do in the city. The shows will also take a page from the YouTube book and actively solicit viewer content like photographs and videos. The small-print near the upload section is actually human-readable, though the basic summary is: You’ll continue to own the copyright, but we can use it however we want and you won’t get paid. Pretty standard, of course, for web sites that solicit material from the general public. Here’s the text:
I understand that the Canadian Broadcasting Corporation (“CBC”) has invited me, if I want, to submit various things such as video images, animation, pictures and an information sheet about myself, my hobbies and things that interest me (collectively “the material”). I want to do this and I therefore give CBC permission to make whatever use they wish of any or all of the material I submit to CBC at their discretion, wherever and in whatever media or formats they choose, for as long as they wish at no cost and no compensation to me or anyone else.
The Toronto show will be hosted by former TVOntario host Mary Ito. In the debut show, Ito reports on Toronto’s “hidden gems and best-kept secrets” then later checks out speed dating in the city—Latino style—and experiences a Toronto audio history project that anyone with a cellphone can enjoy.
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re :CBC to launch first of regional lifestyle shows January 15
and what will they do w gill deacon show?
kill it?
I wonder how much the other regions will be irritated that Toronto (AKA, centre of the universe) has the first “regional” show.
Disclaimer: I grew up in Toronto and now live about 50km north.
Not very irritated here in Ottawa, as we’re getting a regional show of our own launching almost simultaneously if I remember what I’ve overheard on Ottawa Morning correctly.
Actually, I need to correct myself: they will be launching the Ottawa show simultaneously. Details here.
Great concept, but why isn’t it integrated into cbc.ca/toronto? Why create yet another brand and destination that fractures the audience?
Bravo for using Flash video!
re :CBC to launch first of regional lifestyle shows January 15
and what will they do w gill deacon show?
kill it?
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What does one have to do with the other? Gill Deacon is national, Living in Toronto is regional.
Replacing intoronto with east got me this:
http://www.cbc.ca/livingeast/
Looks like Jan. 15th is a “Living” launch date right across the country…
http://www.cbc.ca/livingnl/
http://www.cbc.ca/livingwinnipeg/
http://www.cbc.ca/livingvancouver/
etc etc
Don’t forget about the Wet Coast, Living Vancouver launches on the 15th as well.
I hope people read the fine print before they check the box and upload any of their ‘citizen journalism’ that these shows are requesting. Here’s the release statement you’re supposed to ‘read and agree to’ from a Living Vancouver webpage:
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Consent & Release
I understand that the Canadian Broadcasting Corporation (“CBC”) has invited me, if I want, to submit various things such as video images, animation, pictures and an information sheet about myself, my hobbies and things that interest me (collectively “the material”). I want to do this and I therefore give CBC permission to make whatever use they wish of any or all of the material I submit to CBC at their discretion, wherever and in whatever media or formats they choose, for as long as they wish at no cost and no compensation to me or anyone else.
I warrant that all the material is created and owned by me and I have not used anything, including but not limited to music, photographs and artwork, belonging to anyone else in the material. I understand that I will continue to own the material and I am simply granting CBC the right to use it as described above. I also release CBC from any and all actions, claims and demands arising from the circumstances consented to above.
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And throw in your firstborn while you’re at it. Well, I guess you have to cover your butt when you try to commission unpaid work on a speculative basis. The consent form makes it clear that they’re expecting stuff of a nature far beyond the letters and voicemails ordinarily used to let listeners and viewers express their opinions.
(yes, I’m a freelance journalist)
Most of the regional websites show their version of “Living _______” starting Jan. 15th, including “Living Vancouver,” “Living Montreal,” “Living East” . . .
I don’t like how some are called “Living in ” and some are called “Living ”
And speaking of Mary Ito, who guest-hosted Ontario Morning for a while, they said today that Wei Chen would be the new permanent host. Will she last longer than the normal Ontario Morning stay of a few months?