June 30, 2006 at 10:48 am
Lloyd or Peter: Canadians, predictably, evenly divided
the national

Canadian Press reports [see Macleans coverage] that Canadians are fairly divided in their preference for CTV or CBC national news. The Decima poll says 40% favour and 38% prefer CBC.
     But the poll found that among those who said they watch The National, 57% would be less likely to watch it if the program were moved permanently to 11 p.m. Only 14% said they would be more likely.
     CTV has been successful in building its national news audience partly with popular lead-in programs, Decima said.

Truth is, I switch between the two. It has nothing to do with the quality of reporting; it has everything to do with the time-slot. (I’ve got a PVR so I don’t ever need to be “led in” to news.) If I happen to be ready for news at 10, I watch Peter. If I’m around at 11, I’ll watch Lloyd.
     If the CBC were to move Peter to 11, then I’d have to make a real decision. Which, as a Canadian, makes me somewhat uncomfortable.

My source: Found it in one of my usual Google News searches.

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  CBC Television, The National

6 Responses to “Lloyd or Peter: Canadians, predictably, evenly divided”

    Scott M. says:

    The half-hour version of the National is on at 11 right up against Lloyd… you already have the option.



    gillian says:

    The Daily Show and The Colbert Report are on at 11 pm for me. That’s too late to be watching non-comedic newscasts.



    Andrea says:

    This interferes with my Daily Show line-up.



    Tim says:

    Same here. I LIKE The National on at 10pm. I normally watch CTV for my local Toronto news, so it’s nice to see the CBC broadcast at 10pm. At 11pm, I like to watch the Daily Show (shoot, it’s on right now), and the Colbert Report after that (can we Canadians get similar shows?) or I might occasionally switch to CTV and watch Lloyd.

    CBC – PLEASE keep The National on at 10 pm EST!!!



    DAVE from theendofdave.com says:

    Peter all the way. I’ll watch the National following The Hour. Big Combo IMHO. I just can’t watch CTV news, I can’t put my finger on it but it just doesn’t grab me.



    William says:

    I have a Canadianised TiVO so I can deal with time slot changes. I do like Peter and Strombo. Generally I like the young Turks rebellion I seem to have noticed in the Ceeb in the last years. Strombo, Sook Yin Lee, Evan Solomon, Gomeshi, Promo Girl.

    I am pre 30 and the CBC direction seems to be exquisitely relevant to me.

    I still have nostalgia of Nolton Nash. He rocked.



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