Today in CBC History
On this day in 1974, the CBC announced the gradual withdrawal of commercials on English and French AM radio, starting in September 1974 and to be completed by March 31, 1975.
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What a great day!
No more cigarette adverts from mellow-voiced CBCers.
Calm and piece over the land.
However, unable to break with habit, dozens of Public Service Ahnouncements (that some might remember when elections are on and the CBC is “obliged to carry” them) filled the space.
At least the PSAs were written and voiced in-house with a notion of the CBC listener, unlike the PromoGirl and PromoGuy spots made to rub the listener the wrong way like sandpaper on the cat.
Don’t CBC listeners have at least one radio welded to the frequency? Don’t we just turn it down when we don’t want to listen, but never off?
excellent move it was. Now if only they would do that on their tv stations I might start watching tv again. Ha ha ha