The CRTC has rebuked CBC Television for airing a racy promo of its upcoming MVP show about the secret lives of hockey wives.

The steamy soap opera debuts Friday.

The CRTC smacked the Corp after a viewer complained that the ad was a little too dirty to air when it did, before 9:00 p.m.

The scene in question is in a locker room and shows a older woman (the team owner) with a guy (recent rookie recruit) in which she says “Let’s see what $5 million buys us.” She rips off the towel and, although the camera never follows where she clearly looks, the player’s bare rear is exposed.

That ad is now off the air (still viewable on YouTube, though) and has been replaced by new ones, including one in which the new player shows off his abs while female p.r. person says “I’m going to position you as the most visible rookie in the league.”

Comments so far on the full-length YouTube version of the trailer include:

WICKED!!! I can’t wait for this show to hit the air!

and

ok so this is obviously a Canadian rip off of Footballers Wives (MVP’s tag line is “The Secret Lives of Hockey Wives”). Honestly it just looks like another Sex and the City to me.

and

Not bad. Try (redacted).com for naughty cam girls!!!!

The original ad is below.

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	MVP, Marketing/Promotion, The CRTC