New Director Appointed to CBC Board
James Moore, the minister responsible for the CBC, appointed Edward Boyd to the CBC board of directors today.
The press release outlines Boyd’s experience:
Since 2006, Mr. Boyd has been Chief Executive Officer of 58ninety Inc., a Toronto-based agency that provides digital marketing solutions to clients such as Unilever, Molson Canada, and Expedia. Before joining this company, he worked as Principal at Counterpart dsr, an agency specialized in maximizing the use of Internet and direct marketing. Prior to that, he served as President and General Manager of Iceberg Media.com, a pioneering Canadian Internet broadcaster and provider of custom streamed music solutions. He has also occupied various positions in the new media and marketing industries, including President at Indigo Online—one of North America’s largest retailers of books and music—and Senior Vice-President at Young & Rubicam, a firm specialized in direct marketing and advertising.
There’s more after the break.
Mr. Boyd is also actively involved in volunteer and community work. Over the past decade, he has sat on the boards of a number of organizations, including the Audit Bureau of Circulation Canada, the National Advertising Benevolent Society, the Interactive Advertising Bureau of Canada, and the Children’s Aid Foundation. He also participated on judging panels for the Media Innovation Awards and for the Top 30 Marketers Under 30.
Mr. Boyd holds a Masters of Business Administration and a Bachelor of Arts in Political Science and English from the University of Toronto.
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Because what the CBC needs is more direction from people who’s background is advertising. Instead the minister should have put someone who’s background is public broadcasting in there…but they’re getting to be as rare as hens teeth at the top of this ship.
Such qualified people must be Contained, it seems.
It’s not the worst thing in the world. CBC.ca needs more representation and more senior people who actually understand the Web; and it also needs some consistent and externally-comparable metrics, which the Web as a whole lacks (ComScore just doesn’t cut it). A ratings system that works for advertising purposes would also be good for keeping track of mandate compliance.
Having someone there who understands that is a good thing, no matter how low they score on the NPR hipster scale. Hopefully he does, and the resume seems to indicate that that’s the case.