Long-term funding possible, if CBC “in tune” with Canadians: Oda
From the Canadian Press [full article]:
The federal heritage minister says the government is willing to give CBC long-term funding, but first wants to ensure the national broadcaster is in tune with Canadians. Bev Oda told the Senate transport and communications committee yesterday the Conservatives support a strong public broadcaster equipped with adequate resources.
“Long-term, stable funding is something that has to be worked towards,” she said. “But first of all let’s ensure that the service we’re supporting with our public funds is that which is going to be meaningful and relevant to Canadians.”
Oda noted young media consumers want entertainment in portable and easy-to-access formats in the new digital environment. “Let us not underestimate the depth of that change,” she said. “The CBC has to take into consideration these technologies and the new platforms.”
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Has Oda taken a look at Radio 3? the podcasts? new radio 1 and 2 shows? cbc.ca?
Gimme a break, Oda. I’m a 21 year old young media consumer. I listen to the CBC at least once a day. The facebook groups proclaiming ‘love for CBC’ only prove it.
I agree with Jason, but point out that it is very rare to find young people in our age group not in post-secondary (especially University) listening to CBC Radio because THEY WANT TO. In general, the CBC’s hipper style is appealing to the nerdy youth across Canadaian Universities while not totally alienating their long time mature adult audiences.
Ms. Oda is quoted as saying, “let’s ensure that the service we’re supporting with our public funds is that which is going to be meaningful and relevant to Canadians.” I wish the Conservatives would apply the stance of Ms. Oda to the rest of their governing, like their recent attacks on plans to meet Kyoto by 2012.
WE need a strong and properly funded CBC to ensure the tool which defines the Canadian Identity is able to stay alive and continue to do just that…help Canadians discover what it means to be Canadian.
Jason, you fail to understand that the honorable heritage minister does not know what a “facebook” or “podcast” is. She’s just going on what she reads in the “newspaper”.
You can’t blame the blue rinse set for being the blue rinse set.
Hopefully she’ll hire someone that will look into these “internets” for her, and give her a report that will include statistics which will say things like, “myspace” “blog” “tubes” and she’ll be baffled and overwhelmed by the jargon and just fork over the funding as to not look foolish.
At lesat a Conservative cabinet minister is speaking about the “long term” funding issue. Still though, she’s the one that seems out-of-tune, not the Ceeb.
Bev Oda used to sit on the corporate board of directors of CTV. She comes from the world of commercial television. Fair and balanced.
Uh huh.
“Meaningful and relevant” to which Canadians exactly, Madame Minister?
Dean Burke says “WE need a strong and properly funded CBC to ensure the tool which defines the Canadian Identity is able to stay alive and continue to do just that”
Although he probably doesn’t realize, he’s pointing out the major problem with the CBC. The CBC takes it upon itself to *define* Canadian-ness. The CBC doesn’t reflect Canadian culture, it *defines* it. Obviously, there’s a huge population of Canadians who don’t feel like having a left wing special interest group defining their own Canadian-ness.
All the while taking $1 Billion a year off these people through taxes.
“Transport and Communications”? Those have nothig to do with each-other!