Sticking it to the Ceeb
If you’ve been to the CBC headquarters in Toronto lately you’ll have noticed the massive vinyl ads going up over the building promoting CBC shows and personalities.
Paul Gorbould wrote about this on his blog, saying “The atrium looks like the hood of a NASCAR vehicle.” My personal favourite is the huge Rick Mercer near the Front street turnstile (pictured above), although Jian guarding the smoking area in case Billy Bob Thornton comes back and tries to smoke outside the line is pretty funny to think about.
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It’ll be interesting to get a look at the place with my own eyes the next time I visit Toronto, that’s for sure…
Don’t forget all the new things up in the Newsroom… it’s like being in a family restaurant with all the crap on the walls
Clearly a good use of funds during a time of affluence. Clever too; advertising the CBC to people who are INSIDE THE CBC
You know what’s weird? Half of the ground floor images have all of a sudden come down again.
The Mansbridge column in the atrium, and giant the Tempo, Heartland and Suzuki graphics by the entrances are all gone – they were only up for a couple of weeks!
Stephen and Chris, on the other hand, are still there.
Hey you folks loosing your jobs don’t worry about the thousands spend on the signage for the campaign. They wouldn’t have save your job.
Neither will all the moving around of staff, travel, renovations in the name of efficiencies will not save your job.
A senior manager retiring on a Friday in Ottawa and walking back in on the following Monday to a hefty contract. Also in Ottawa retired news executive producer management type came back on a contract for an entertainment type show highlighting up and coming singers, artists from across the country. Have people from within in the CBC do this work will not save your job.
A certain show host who is based in Vancouver spends the majority of their time editing in Toronto on per diem since its a host I’m guessing they don have a limit to their per diem for ‘working dinners”, hotel, taxis and airline tickets home for the week end. None of this being controlled will not save your job.
Unfortunately the CBC is the process of appear laying some of use off but still will be spending money and hiring people as you work out you last weeks/months waiting for the trip out of the building with your personal items loaded up in a copy paper box escorted by a security office, Oh and turn in your, keys. ID and any electronics that belongs to the CC. Don’t wait copy all that info you may want before it’s too late. Putting together a demo is not a bad idea either.
Please forgive my spelling error.
Fourth word in my previous post should read losing.
Feel free to pile on.
I like the new signage. I think we should plaster the whole building exterior with similar promotional material. It would be hard to justify a huge bill to adverstise all over the city like CTV is doing for CP24. You can see just about every billboard in the city has been bought by the network that, according to Ivan Fecan, is on the verge of collapse.
We should at least be able to use our own available space to do a little promotional work. It’s not much different than doing the news vans. As far as the ones inside and up on four I think this is what you would see inside any stations. I like to bask in the light of Peter and Diana as I pass them on the forth floor. The posters look awesome as do the subjects.
Then you’d have illegalsigns.ca on your case, instead of being interviewed in your studios.
Please don’t advertise. We don’t need to be told how good all of CBC’s programs are. There is just TOO MUCH hype. We, the viewers and listeners, can and will decide just how good or bad a show is. What we all need, above all else, is high quality programming. Some of the shows are NOT high quality. Indeed some are really third raters not worthy of a public broadcaster will a budget of over $1 billion.