
I’m always amazed at the volume of audience feedback we get. One of the best perks of working here is to follow the audience reaction reports which are generated weekly for senior managers (and anyone else who wants to follow them).
The comments aren’t always kind (I personally had more than a dozen complaints one week when I mispronouced kilometer — it’s KILL-o-meter, not kil-AH-meter) but they’re always insightful and a good gauge on how we’re doing.
These are my favourite from the latest report:
- “PLEASE STOP showing that disgusting spider or I will stop watching your network. It is unfair because there is no warning and therefore can’t be avoided.”
- “The Whiskas commercial is disgusting. There’s sexual innuendo. And it’s on a million times a day.”
- “My family said the tornado warning was lifted by 6:30 but you repeated it at 7:00. Should we still be worried?”
- “Gill Deacon wears too many jackets.”
- “Five minutes into your one-hour flagship newscast we are given a story about the “Tour de Farce” (quoting your newsreader). Why not just tell us that there is no news today instead of making a pathetic attempt at humour or cleverness.”
- “When did CBC announcers/reporters start using American pronunciation? When did Missile (as in MISS AISLE) becoming missile (rhymes with thistle)?”
Full audience relations reports: Television | Radio | cbc.ca (links available only within CBC internal network)