You’ve gotta hand it to him. Znaimer knows where to place his advertising…

Hat tip to Pat Martel. Photo: Peter Rukavina (used under Creative Commons licence)

You can’t say he’s can’t spot a marketing opportunity when he sees one.

Citytv founder Moses Znaimer has taken advantage of public displeasure over the coming changes for CBC Radio Two and issued a news release promoting his two Toronto classical radio stations.

Titled “Attention CBC Radio 2 classical music listeners!,” the release begins: “Keep calm and carry on - there is an all-classical alternative [and CBC can no longer] claim there is no other source for classical music in English Canada.”

Among the new initiatives he plans to roll out: “The Classical Corps,” a roving team of mobile young reporters who will cover cultural events. Oh, and a classical-music game show just for fun

Media in Canada described the move as a “take-that blow to CBC that smacks of a wannabe duelist slapping an enemy with a glove.” Znaimer bought the stations last year and relaunched them in September