According to this Facebook event, CBC employees responsible for the continuance of Jpod will be getting hundreds of lego figures in the mail.

Timing their campaign to coincide with the LEO awards, these eager Jpod’ers are asking all and sundry to mail CBC staff Lego figures with a short note begging the CBC to not cancel Jpod. Yes, it’s true; the tech-loving fans of the show are actually using snail mail to launch a campaign!

The fans of the show have chosen Lego both as a homage to the cover of the book that the series has been based on, and as a tip of the hat to Douglas Coupland’s apparent love of the Lego.

The date of the guerrilla mail-in has been set for Monday, May 19th. Jpod’ers have been instructed to keep the tone light and keep the figure happy, so get ready to be bombarded with little Lego men and women. Ideas for how to use the Lego figures should be submitted to the Interior Design department no later than Friday May 16th.

We’re getting there…

The CBC is succeeding in getting Canadians talking about its new primetime shows, suggests a survey conducted late last month by The Canadian Press and Harris-Decima.

As of Jan. 28th, one in three people polled had heard about four of the CBC’s heavily promoted winter shows: “The Border,” “JPod,” “Sophie” and “MVP.” All of the shows launched in early January.

Now the bad news. That hasn’t yet translated into large numbers of Canadians tuning into the shows, however - only 10 per cent of those polled had actually seen “The Border,” about an elite team of Canadian border-security officers. That’s more viewers than the other shows had managed to attract among those surveyed.

Thirty-three per cent of those surveyed felt that the quality of CBC programming is getting better compared to previous years, compared to 21 per cent who felt it was getting worse. But those who had watched one or more of the new programs (19 per cent of respondents) were five times more likely to say the quality was improving (67 per cent)rather than declining (12 per cent).

More younger people than older people had a better opinion about the quality of CBC programming, the survey also found.

More than 1,000 Canadians were interviewed between Jan. 22 and 28th though Harris-Decima’s national online panel, and the results are considered accurate within 3.1 percentage points, 19 times out of 20.

Canadian Press