Comments on: CBC Radio taglines not everyone’s favourites

By: Chip

Chip — Fri, 29 Feb 2008 15:13:07 +0000

Luckily, the Montreal CBC stations have stopped using the yucky "so Montreal" tagline. But I recently saw a billboard by the highway that still had that tagline on it…

By: Maggie Hughes

Maggie Hughes — Fri, 29 Feb 2008 00:23:17 +0000

The totally Toronto is insulting to all the other listeners that "still pay" for the station but live outside of Toronto.

Hamilton seems to be part of the GTA only when it suits someone else’s purpose, like not getting a break on Ontario funding uploads, not having decent media coverage, while many of those Toronto listeners actually live in Hamilton because it is "more affordable".

If the CBC is Canada’s radio, then it either needs to "regionalize" or be for all of Ontario.

By: Chip

Chip — Thu, 22 Nov 2007 00:03:38 +0000

Well! Is it just my imagination, or has CBC Montreal stopped using that horrible “So Montreal” tagline?
Hooray!

By: erin

erin — Wed, 07 Nov 2007 17:49:10 +0000

Why is the corp so obsessed with “branding” (and, ugh, “rebranding”)?

I see a lot of branding efforts but not a lot of improved programming.

By: Chip

Chip — Tue, 06 Nov 2007 22:24:53 +0000

Whenever I hear the “so Montreal” tagline about to come onto the radio, I leap up and turn off the radio and then turn the radio back on when the tagline’s over.

By: Derek N

Derek N — Tue, 06 Nov 2007 15:48:40 +0000

What is a “tagline” meant to do, anyway? I suggest its a part of speech in Orwellian New-speak (or advertising) that is designed to suptly infer a collective understanding or acceptance of some concept or value without conscious thought. The CBC’s use these youth-slang terms “so….” and “totally….” especially rub me the wrong way….as they usually signify something negative or at best hyperbolic. Consider “so gay” meaning stupid, or lame( a disservice to homosexuals); or “totally awesome” meaning anything from OK to stupendous….nevermind turning Newfoundland and Labrador or Toronto or the other “listening areas” into adjectives. Please, CBC, give us a break! ( without taglines)

By: Sal Robinson

Sal Robinson — Thu, 01 Nov 2007 03:57:36 +0000

Why does anyone think a tagline is necessary? Do you sincerely think that new listeners will be attracted in greater numbers than loyal listeners are repelled?

By: craig gordon

craig gordon — Fri, 26 Oct 2007 14:23:16 +0000

This “totally Toronto” thing is like Chinese water torture – starts off as a mild irritant – then eventually drives you insane. It was the same with Promo Girl. Enough already!!!!!

By: Graham

Graham — Wed, 17 Oct 2007 13:40:15 +0000

I’m in Cambridge and I agree that this ‘totally toronto’ tagline is both arrogant and annoying. I find the traffic reporting to be ok as they give a good overview of the major highways each morning. However, it is time for the CBC to either offer a separate toronto station that focusses on Toronto city or start running programming that recognizes the entire listening area. Why does the CBC broadcast the the daily money whining of Mr. Miller (Toronto’s mayor) while completely ignoring the issues raised by mayors in Barrie, Hamilton, Kingston, Guelph, Kitchener, etc?

By: MichaelBob

MichaelBob — Sun, 14 Oct 2007 18:33:11 +0000

Whoa!
What Kateb and Sal said. Smarmy indeed. Goes right along with Radio One’s new “Promo Guy” who reads those insipid ads for CBC programming in place of actual advertising.
Speaking of smarmy and insipid, where do I go to complain about the new Sunday night decision to bump Tim Tam and his jazz show by an hour to make way for the guy who yaps and tries to sing for 50 agonizing minutes?
Very Vapid.

By: Jim McCoubrey

Jim McCoubrey — Sun, 14 Oct 2007 15:14:40 +0000

Totally Toronto is very quickly becoming boring and disliked.
Whose “bad” idea was this ?
Another example of how our tax dollars fund people and “research” that should be thrown out. Enough!

By: Sal Robinson

Sal Robinson — Sun, 30 Sep 2007 05:16:45 +0000

“Very Vancouver”… Please make it stop! The smarmy/superior/ultra-condifential tone of voice has me bracing for a wave of nausea every time. It’s obnoxious, and it doesn’t even mean anything! Why not “Vaguely Vancouver” (so we can include all Lower Mainland listeners)? “Vapidly Vancouver” would reflect the inspiration behind this annoying campaign. “Lamely Lower Mainland” for the local shows, and “Biliously British Columbia” to offend the entire province. Are you getting it yet?

By: craig gordon

craig gordon — Sat, 29 Sep 2007 13:42:06 +0000

Enough of this Totally Tortuous Toronto Twaddle!

By: kateb

kateb — Wed, 26 Sep 2007 05:50:41 +0000

Very Vancouver you say? And what about New Westminster, Burnaby, Coquitlam, Port Coquitlam, Port Moody, Langley, Maple Ridge and yes, Surrey along with all the other places up and down the Lower Mainland and Fraser Valley?

Isn’t it enough that Vancouver is the centre of the of the province. A mini-TO if you read our newspapers. All transit leads to Vancouver but do we have to have it rubbed in our ears every morning? I don’t live in Vancouver, I don’t work in Vancouver and I visit it as seldom as possible.

So promo people, grab another pot of coffee and get back to work. Maybe Peggy from Mad Men can come up with something clever.

By: Sooooo CBC - gag me with a rototiller at Gifted Typist

Sooooo CBC - gag me with a rototiller at Gifted Typist — Tue, 25 Sep 2007 15:19:56 +0000

[...] out that this typist is not alone in being irritated by the new CBC radio taglines. Even the CBC’s own insider blog is quoting listeners who are being driven to distraction by the following cutesy little [...]

By: Chip

Chip — Tue, 25 Sep 2007 14:18:09 +0000

Most of the time when I start to hear a tagline for “So Montreal”, I actually turn my radio off and then turn it back on again so I won’t have to hear that.

Tim says that the tagline for the Yukon is “Truly North.” How about using, “The true North strong and free?”

By: Todd

Todd — Tue, 25 Sep 2007 12:33:52 +0000

I agree with gdm – I’m in waterloo (having finally escaped the Centre of the Universe) and every time I hear ‘totally toronto’ it makes me grind my teeth. Most of the time I just end up telling the radio to shut up, which doesn’t work, but maybe with enough negative reinforcement it will stop.

for our repeater, I say “Wackily Waterloo” or “Kompletely Kitchener”

By: The Gifted Typist

The Gifted Typist — Mon, 24 Sep 2007 19:41:21 +0000

We have to put up with “CBC Radio Soooooooo Nova Scotia,” usually delivered in a flat, unconvincing tone.
Why does CBC feel we have to be pandered to? Just give us good content and we’ll work out what is sooo Nova Scotia or Totally Toronto, K?

By: gdm

gdm — Sun, 23 Sep 2007 00:27:24 +0000

Living in Waterloo, over 100km from Toronto, I find the “Totally Toronto” tagline not only stupid, but also exclusionary and arrogant. After a few days of annoyance I started hunting for an alternative, found the BBC World Service over the Internet, and have been listening to that in the evenings instead. Much more pleasant, and very informative.

I guess the CBC is trying to attract the younger set, at the expense of others.

By: Tim

Tim — Thu, 20 Sep 2007 13:23:02 +0000

And here in the Yukon its “Truly North” – hmmmm.