Richard Stursberg says the CBC is well on its way to transforming itself from a broadcaster to a content provider.

“We will be there on whatever platform you need us to be on,” Stursberg said at a Canadian Telecom Summit in Toronto on Tuesday.

Strursberg highlighted a couple portable platforms that have become immensely popular with the public, the iPhone and iPod. The CBC served 787,000 podcasts in May, and the iPhone site clocked 920,000 page views.

He also said the web site has almost doubled its audience, from 2.23 million unique visitors five years ago, to 4.45 million uniques today.

Stursberg also tackled the cannibalization argument – the fear that offering too much content online will diminish a television audience.  He said the CBC was concerned that its heavy online offering for the Olympics would cannibalize its television coverage, but it never happened. Instead the reverse occurred; viewers found the online coverage complementary.

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	Technology, The Media Landscape