In the broadcasting world, this is the season called upfronts. Upfronts are a series of meetings in both Canada and the United States in which the broadcasters pitch their upcoming season to advertisers and press.

In the U.S. the pitch meetings are usually during the third week of May, in Canada they are around the first week of June.

The meetings usually feature a bit Hollywood razzle-dazzle, music, comedy and appearances from the celebrities on the networks, all of it designed to entice advertisers.

Which is Jimmy Kimmel’s appearance at ABC’s upfront presentation was so puzzling.

Kimmel took to the stage yesterday afternoon and declared to potential advertisers: “Every year we lie to you and every year you come back for more. You don’t need an upfront. You need therapy. We completely lie to you, and then you pass those lies onto your clients.”

He then took a few jabs at the other networks, and finished with “The important thing to remember is: who cares, it’s not your money.”

The New York Times said on if Kimmel still has a job at ABC this morning, then he must have some blackmail photos of network executives.

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