Webvertising up, Babies on HD, and BBC Backstage

I thought I’d start doing these little snippets of news that keep CBCers updated about the overall media landscape — items that are too small for their own full story. Let me know if you like this.

  • WEBVERTISING UP: Former CBC executive Robert Ouimet points to a study showing advertisers are racing to web sites (at the expense of radio and television) in England, growing at a roughly 40 percent annual rate. Buying Internet advertising is expected to account for as much as 14 percent of overall advertising spending this year, according to media buying agencies.

  • TRAIN YOUR TODDLER ON HDTV: The CRTC has approved a licence for “BabyHD.” Yes, it’s actually as it sounds. BabyHD plans to offer advertising-free HD programming targeted to infants and toddlers younger than three years of age. The channel says programming will also offer expert advice or information targeted to parents and caregivers of infants and toddlers. Welcome to the Earth, Suzie. Here’s your credit card.
  • BBC BACKSTAGE: I’ve always admired the BBC’s “Backstage” initiative where they have opened up a lot of their content to open standards, and let BBC fans and programmers develop all sorts of cool things with the information. Here’s an interview with the architects of the plan. This should be required reading for any decision-maker at CBC.ca/new media.
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3 Responses to “Webvertising up, Babies on HD, and BBC Backstage”

    Paul says:

    Great stuff, Tod - I love the media roundup idea!

    This is a little off-topic, but did you notice that on the BBC Backstage interview page (via Firefox) there’s some sort of analytics tool that does something every time you click on the page? I often highlight bits as I scroll down, and it kept accessing analysis1.e-consultancy.com - anyone know what that is?



    Jess says:

    TodBits…more nutritrious than the real thing. Great idea. Briefs are fun.



    Ian Forrester says:

    Thanks Tod, the CBC should certainly start a developer network.